Verfügbarkeit: International marketing

International marketing:

Gespeichert in:

Bibliographische Detailangaben
Hauptverfasser:	Czinkota, Michael R. (VerfasserIn), Ronkainen, Ilkka A. (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Forth Worth u.a. Dryden Press 1993
Ausgabe:	3. ed.
Schlagworte:	Marketing Export marketing Internationales Marketing Einführung
Online-Zugang:	Inhaltsverzeichnis
Beschreibung:	XXXI, 924 S. Ill., graph. Darst., Kt.
ISBN:	0030767539

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV009650915
003	DE-604
005	00000000000000.0
007	t
008	940609s1993 abd\| \|\|\|\| 00\|\|\| eng d
020			\|a 0030767539 \|9 0-03-076753-9
035			\|a (OCoLC)27313886
035			\|a (DE-599)BVBBV009650915
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a eng
049			\|a DE-945 \|a DE-706
050		0	\|a HF1416
082	0		\|a 658.8/48 \|2 20
084			\|a QP 680 \|0 (DE-625)141923: \|2 rvk
100	1		\|a Czinkota, Michael R. \|e Verfasser \|4 aut
245	1	0	\|a International marketing \|c Michael R. Czinkota ; Ilkka A. Ronkainen
250			\|a 3. ed.
264		1	\|a Forth Worth u.a. \|b Dryden Press \|c 1993
300			\|a XXXI, 924 S. \|b Ill., graph. Darst., Kt.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		7	\|a Marketing \|2 gtt
650		4	\|a Export marketing
650	0	7	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4151278-9 \|a Einführung \|2 gnd-content
689	0	0	\|a Internationales Marketing \|0 (DE-588)4125431-4 \|D s
689	0		\|5 DE-604
700	1		\|a Ronkainen, Ilkka A. \|e Verfasser \|4 aut
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006380599&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
999			\|a oai:aleph.bib-bvb.de:BVB01-006380599

Datensatz im Suchindex

_version_	1804123993282707456
adam_text	THE INTERNATIONAL ENVIRONMENT 2 PART ONE CHAPTER 1 The International Marketing Imperative 4 2 International Trade and the United States 26 3 The International Economic Environment 56 4 The International Political and Legal Environment _ 120 5 The International Cultural Environment 152 ! C 6 The International Financial Environment 182 BEGINNING INTERNATIONAL MARKETING ACTIVITIES 244 PART TWO CHAPTER 7 The Export Process 246 8 Secondary International Marketing Research 268 9 International Product Adaptation 300 X 10 Export Pricing Strategies 334 11 International Communications 360 X 12 International Channels of Distribution 386 13 Licensing, Franchising, and Export Intermediaries _ 430 ADVANCED INTERNATIONAL MARKETING ACTIVITIES 514 PART THREE CHAPTER 14 Foreign Direct Investment and Management Contracts 516 15 Primary International Marketing Research and the Marketing Decision Support System 538 16 Globalization 570 17 Global Pricing Strategies 604 18 International Logistics 622 19 Global Promotional Strategies 652 20 International Marketing Organization and Control 690 21 The International Marketing of Services 724 22 Countertrade 760 23 Marketing in Transition 786 24 The Future 814 PART ONE The International Environment 2 CHAPTER 1 THE INTERNATIONAL MARKETING IMPERATIVE 4 WHAT INTERNATIONAL MARKETING IS 5 THE IMPORTANCE OF WORLD TRADE 7 Global Linkages 7 Domestic Policy Repercussions 9 OPPORTUNITIES AND CHALLENGES IN INTERNATIONAL MARKETING 11 Realization of Opportunities 12 Threats to Firms and Individuals 14 THE GOALS OF THIS BOOK 16 THE INTERNATIONAL MARKETPLACE 1.1 Competitiveness in the Global Market 4 1.2 Does International Marketing Create Peace? 11 1.3 The Chief Executive in the Year 2000 13 APPENDIX A BASICS OF MARKETING STRATEGIC MARKETING 21 Target Market Selection 21 Marketing Management 23 THE MARKETING PROCESS 24 CHAPTER 2 INTERNATIONAL TRADE AND THE UNITED STATES 26 THE HISTORICAL DIMENSION 27 The Emergence of Global Division 29 TRANSNATIONAL INSTITUTIONS AFFECTING WORLD TRADE 30 GATT 30 IMF 31 World Bank 33 Regional Institutions 33 THE CURRENT U.S. INTERNATIONAL TRADE POSITION 34 A Diagnosis of the U.S. Trade Position 36 THE IMPACT OF TRADE AND INVESTMENT ON THE UNITED STATES 38 The Effect of Trade 38 The Effect of International Investment 39 U.S. AND FOREIGN POLICY RESPONSES TO TRADE PROBLEMS 43 Restrictions of Imports 44 Restrictions of Exports 47 Export Promotion Efforts in the United States 48 A STRATEGIC OUTLOOK 52 THE INTERNATIONAL MARKETPLACE 2.1 America s Future in World Trade 26 2.2 A GATT Uruguay Round Glossary: What they Said and What They Really Meant 32 2.3 Foreign Investment Surrounds Us 40 2.4 The Mittelstand: A Role Model for U.S. Exporters 50 CHAPTER 3 THE INTERNATIONAL ECONOMIC ENVIRONMENT 56 MARKET CHARACTERISTICS 60 Population 60 Infrastructure 76 Geography 78 Foreign Involvement in the Economy 80 IMPACT OF THE ECONOMIC ENVIRONMENT ON SOCIAL DEVELOPMENT 84 REGIONAL ECONOMIC INTEGRATION 86 The Free Trade Area 86 The Customs Union 89 The Common Market 89 The Economic Union 90 1992 91 Arguments Surrounding Economic Integration 95 THE INTERNATIONAL MARKETPLACE 3.1 The Pacific Powerhouses 56 3.2 Consumers in the 1990s: Emerging Differences 70 3.3 Building Blocs 87 3.4 Preparation for 1992 96 APPENDIX INDICATORS OF MARKET SIZE FOR 117 COUNTRIES ADDITIONAL SOURCES 101 HOW TO USE THE STATISTICS 102 CHAPTER 4 THE INTERNATIONAL POLITICAL AND LEGAL ENVIRONMENT 120 HOME COUNTRY POLITICAL AND LEGAL ENVIRONMENT 122 Embargoes and Sanctions 123 Export Controls 126 Import Controls 129 Regulation of International Business Behavior 132 HOST COUNTRY POLITICAL AND LEGAL ENVIRONMENT 136 Political Action and Risk 136 Legal Differences and Restraints 142 The Influencing of Politics and Laws 145 THE INTERNATIONAL ENVIRONMENT 148 International Politics 148 International Law 149 THE INTERNATIONAL MARKETPLACE 4.1 Environmental Concern or the Politics of International Trade 120 4.2 Embargo Crimps Doodad Exporters 125 4.3 Paying Bribes Is Expensive 135 4.4 Two Air Disasters, Two Cultures, Two Remedies 143 4.5 The Threat of Detention 145 CHAPTER 5 THE INTERNATIONAL CULTURAL ENVIRONMENT 152 CULTURE DEFINED 154 THE ELEMENTS OF CULTURE 155 Language 157 Nonverbal Language 160 Religion 161 Values and Attitudes 162 Manners and Customs 164 Material Elements 166 Aesthetics 168 Education 168 Social Institutions 169 SOURCES OF CULTURAL KNOWLEDGE 170 CULTURAL ANALYSIS 172 THE TRAINING CHALLENGE 176 THE INTERNATIONAL MARKETPLACE 5.1 Flying into the Friendly (and Not so Friendly) Foreign Skies 152 5.2 An American Park in Paris 156 5.3 Coordinating European Schedules 165 5.4 Raising Cross Cultural Awareness at Honeywell 178 CHAPTER 6 THE INTERNATIONAL FINANCIAL ENVIRONMENT 182 MACRO DEVELOPMENTS 183 CREDIT POLICY 186 TYPES OF FINANCIAL RISK 188 SOURCES OF FINANCING 189 Commercial Banks 189 Forfaiting and Factoring 190 Official Trade Finance 191 Private Sector Export Credit Insurance 201 FINANCIAL RISK MANAGEMENT 202 Foreign Exchange Risk 204 The Foreign Exchange Market 205 The Management of Foreign Exchange Risk 207 THE INTERNATIONAL MARKETPLACE 6.1 Credit as a Marketing Tool 182 6.2 Inside the Export Import Bank 192 CASES When Fair Trade Policies Backfire 212 One Afternoon at the United States International Trade Commission 219 Promoting U.S. Tobacco Exports: A Conflict between Trade and Health 224 Funding from Eximbank 229 Retaliation against Brazil 232 IKEA in the USA 234 Hong Kong: To Be There, or Not To Be There 239 Video Case: Lobbying in the United States 242 PART TWO Beginning International Marketing Activities 244 CHAPTER 7 THE EXPORT PROCESS 246 MOTIVATIONS TO INTERNATIONALIZE 247 Proactive Motivations 249 Reactive Motivations 251 CHANGE AGENTS 255 Internal Change Agents 255 External Change Agents 256 INTERNATIONALIZATION STAGES 258 INTERNATIONALIZATION PROBLEMS 260 Stage 1: The Completely Uninterested Firm 262 Stage 2: The Partially Interested Firm 262 Stage 3: The Exploring Firm 263 Stage 4: The Experimental Exporter 264 Stage 5: The Experienced Small Exporter 265 Stage 6: The Experienced Large Exporter 265 THE INTERNATIONAL MARKETPLACE 7.1 The Wrong Price List 246 7.2 Export Success at Syntellect 250 7.3 Export or Perish? 253 CHAPTER 8 SECONDARY INTERNATIONAL MARKETING RESEARCH 268 DEFINING THE ISSUE 270 LINKING RESEARCH TO THE DECISION MAKING PROCESS 270 DIFFERENTIATING BETWEEN INTERNATIONAL AND DOMESTIC RESEARCH 272 New Parameters 272 New Environments 272 The Number of Factors Involved 273 Broader Definition of Competition 273 RECOGNIZING THE NEED FOR RESEARCH 273 EVALUATING BENEFITS OF RESEARCH 275 ^c The Benefits of Research 275 The Risks of Inadequate Research 276 DETERMINING RESEARCH OBJECTIVES 276 Going International: Exporting 276 Going International: Importing 277 Market Expansion 278 DETERMINING INFORMATION REQUIREMENTS 279 IDENTIFYING SOURCES OF DATA 283 U.S. Government 283 Other Governments 283 International Organizations 283 Service Organizations 284 Trade Associations 284 Directories and Newsletters 284 Data Bases 284 Other Firms 285 EVALUATING DATA SOURCE AND QUALITY 285 Source Quality 285 Data Quality 286 Data Compatibility 289 OBTAINING THE DATA 289 INTERPRETING AND ANALYZING THE DATA 290 PRESENTING RESEARCH RESULTS 291 THE INTERNATIONAL MARKETPLACE 8.1 Screening to Evaluate a Foreign Market 268 8.2 On line Decision Support 286 8.3 Are American Students Really Last in Math and Science? 288 APPENDIX A MONITORS OF INTERNATIONAL ISSUES APPENDIX B DESCRIPTION OF SELECTED U.S. GOVERNMENT PUBLICATIONS AND SERVICES CHAPTER 9 INTERNATIONAL PRODUCT ADAPTATION 300 PRODUCT VARIABLES 301 Standardization versus Adaptation 303 Factors Affecting Adaptation 306 THE MARKET ENVIRONMENT 307 Government Regulations 307 Nontariff Barriers 308 Customer Characteristics, Expectations, and Preferences 310 Culture 313 Economic Development 315 Competitive Offerings 315 Climate and Geography 316 PRODUCT CHARACTERISTICS 316 Product Constituents 317 Branding 317 Packaging 320 Appearance 321 Product Uses 321 Method of Operation 323 Quality 323 Service 324 Country of Origin Effects 324 COMPANY CONSIDERATIONS 326 PRODUCT COUNTERFEITING 327 THE INTERNATIONAL MARKETPLACE 9.1 Waiting for Harmonization 300 9.2 Do Round Toed Boots Contribute to the Trade Gap? 311 9.3 Thinking Green in Packaging 322 9.4 Not by Quality Alone 325 9.5 Fighting Back against Counterfeiters 330 CHAPTER 10 EXPORT PRICING STRATEGIES 334 PRICE DYNAMICS 335 THE SETTING OF EXPORT PRICE 338 Export Pricing Strategy 339 Export Related Costs 340 TERMS OF SALE 343 TERMS OF PAYMENT 345 Adjusting to Foreign Currency Fluctuations 351 PRICE NEGOTIATIONS 354 LEASING 354 DUMPING 355 THE INTERNATIONAL MARKETPLACE 10.1 One Exporter s Squeeze, Another One s Opportunity 334 10.2 Dumping in the United States 356 CHAPTER 1 1 INTERNATIONAL COMMUNICATIONS 360 THE MARKETING COMMUNICATIONS PROCESS 362 Co INTERNATIONAL NEGOTIATIONS 364 Stages of the Negotiation Process 364 How to Negotiate in Other Countries 365 MARKETING COMMUNICATIONS STRATEGY 367 COMMUNICATIONS TOOLS 371 Business and Trade Journals 371 Direct Mail 373 Trade Fairs and Missions 376 Personal Selling 380 THE INTERNATIONAL MARKETPLACE 11.1 Interpreter Can Be an Asset Abroad 360 11.2 Stepping Out 370 11.3 Crafting Image to Create Awareness 374 11.4 A Show Profile: Export 89 377 11.5 Finding an International Sales Manager 381 CHAPTER 12 INTERNATIONAL CHANNELS OF DISTRIBUTION 386 CHANNEL STRUCTURE 387 CHANNEL DESIGN 389 Customer Characteristics 390 Culture 390 Competition 392 Company Objectives 393 Character 394 Capital 394 Cost 395 Coverage 396 Control 397 Continuity 398 Communication 399 SELECTION OF INTERMEDIARIES 401 Types of Intermediaries 401 The Sources for Finding Intermediaries 403 The Screening of Intermediaries 408 The Distributor Agreement 411 CHANNEL MANAGEMENT 414 Factors in Channel Management 415 A Special Problem: Gray Markets 416 Termination of the Channel Relationship 421 THE INTERNATIONAL SHIPMENT 422 Documentation 422 Support Agencies for International Shipments 427 THE INTERNATIONAL MARKETPLACE 12.1 Putting the Best Foot Forward 386 12.2 Communication as the Key to Channel Management 400 12.3 Making Deals in Any Language 406 12.4 Peppermint Chiclets from Zouk Mikhail 417 12.5 Dealing with Customs 426 CHAPTER 13 LICENSING, FRANCHISING, AND EXPORT INTERMEDIARIES 430 LICENSING 431 Assessment of Licensing 432 U.S. REGULATION OF LICENSING 433 PRINCIPAL ISSUES IN NEGOTIATING LICENSING AGREEMENTS 436 New Developments in Licensing 438 FRANCHISING 439 FACILITATING INTERMEDIARIES 444 Export Management Companies 445 Webb Pomerene Associations 449 Trading Companies 449 THE INTERNATIONAL MARKETPLACE 13.1 The Brave New World of Franchising 430 13.2 Domino s Drives On 440 13.3 Have Someone Manage Your Exports 446 CASES Ski Rumelt Ltd. 456 Joemarin Oy 458 Safco Inc. 466 Sperry/MacLennan Architects and Planners 472 American Box Company (ABCo) 480 Water from Iceland 491 Intercoffee Incorporated 496 Damar International 502 Pleamar S.A. 505 Video Case: Lakewood Forest Products 510 PART THREE Advanced International Marketing Activities 514 Con CHAPTER 14 FOREIGN DIRECT INVESTMENT AND MANAGEMENT CONTRACTS 516 FOREIGN DIRECT INVESTMENT 517 Reasons for Foreign Direct Investment 518 Types of Ownership 523 MANAGEMENT CONTRACTS 533 THE INTERNATIONAL MARKETPLACE 14.1 Nestle A Global Marketer 516 14.2 Joint Ventures in Developing Countries: The Heinz Philosophy 526 14.3 The European Alliances of IBM 530 14.4 Small Firms Use Alliances Too 532 CHAPTER 15 PRIMARY INTERNATIONAL MARKETING RESEARCH AND THE MARKETING DECISION SUPPORT SYSTEM 538 THE PRIMARY RESEARCH PROCESS 539 Understanding the Need for Primary Research 540 Determining Research Objectives 540 Determining Information Requirements 544 Identifying Data Sources 544 Assessing Corporate Capabilities and Constraints 545 Determining Research Administration 545 Determining the Research Technique 549 Designing the Research Instrument 555 Developing the Sampling Plan 557 Obtaining Data 558 Interpreting and Analyzing Data 558 Presenting Research Results 558 Follow Up and Review 559 THE MARKETING DECISION SUPPORT SYSTEM 559 Environmental Scanning 562 Delphi Studies 565 Scenario Building 566 THE INTERNATIONAL MARKETPLACE 15.1 Creative Primary Research 538 15.2 Global Focus Groups 551 15.3 In Store Marketing Research in Europe 553 ts . 15.4 Just Give Me a Call 555 15.5 The Global Spyglass 560 15.6 Advice from Kissinger Associates 567 CHAPTER 16 GLOBALIZATION 570 GLOBALIZATION 572 Globalization Drivers 572 Globalization Dimensions 575 Challenges of Globalization 577 Localizing Global Marketing 580 GLOBAL PRODUCT PLANNING AND DEVELOPMENT 583 The Product Development Process 584 The Location of R D Activities 588 The Organization of Global Product Development 591 The Testing of New Product Concepts 593 The Global Product Launch 594 GLOBAL MANAGEMENT OF THE PRODUCT PORTFOLIO 595 Analyzing the Product Portfolio 597 Concentration vs. Diversification 600 THE INTERNATIONAL MARKETPLACE 16.1 Appliance Makers on a Global Quest 570 16.2 From the Cold War to the Cola Wars 578 16.3 Finding the Fit Overseas 580 16.4 The Car of the Future Is Designed in California 590 16.5 A Classic Global Launch 596 CHAPTER 17 GLOBAL PRICING STRATEGIES 604 TRANSFER PRICING 605 Use of Transfer Prices to Achieve Corporate Objectives 607 Transfer Pricing Challenges 609 PRICING WITHIN INDIVIDUAL MARKETS 612 Corporate Objectives 613 Costs 615 Demand and Market Factors 616 Market Structure and Competition 617 Environmental Constraints 618 PRICING COORDINATION 619 THE INTERNATIONAL MARKETPLACE 17.1 Tax Authorities to Have More Say over Transfer Pricing 604 17.2 Taxing Mr. Smith s Brain 612 17.3 Coping with Inflation, Avon Style 616 CHAPTER 18 INTERNATIONAL LOGISTICS 622 THE FIELD OF INTERNATIONAL LOGISTICS 624 A Definition of International Logistics 625 Differences between Domestic and International Logistics 627 INTERNATIONAL TRANSPORTATION ISSUES 628 Transportation Infrastructure 628 Availability of Modes 629 Choice of Modes 633 INTERNATIONAL INVENTORY ISSUES 638 INTERNATIONAL PACKAGING ISSUES 641 INTERNATIONAL STORAGE ISSUES 644 Storage Facilities 644 Foreign Trade Zones 645 MANAGEMENT OF INTERNATIONAL LOGISTICS 646 Centralized Logistics Management 646 Decentralized Logistics Management 648 THE INTERNATIONAL MARKETPLACE 18.1 Pineapples, Bananas, and Lobster: A First Class Trip 622 18.2 All the Ships at Sea 630 18.3 Small Firms are Shippers Too 636 18.4 Consolidation Helps Hot Mexican Trade 637 18.5 The Benefits of Logistics Consolidation 647 CHAPTER 19 GLOBAL PROMOTIONAL STRATEGIES 652 PLANNING PROMOTIONAL CAMPAIGNS 654 The Target Audience 655 Campaign Objectives 656 The Budget 657 Media Strategy 659 The Promotional Message 666 The Campaign Approach 670 Measurement of Advertising Effectiveness 679 OTHER PROMOTIONAL ELEMENTS 679 ts . Personal Selling 679 Sales Promotion 681 Public Relations 683 THE INTERNATIONAL MARKETPLACE 19.1 Winning Hearts and Minds in Rapidly Changing Markets 652 19.2 The World Wants Its MTV! 656 19.3 Xerox Combats Worldwide Competition 668 19.4 Getting Ready for 1992 673 19.5 Doing Well by Doing Good 686 CHAPTER 20 INTERNATIONAL MARKETING ORGANIZATION AND CONTROL 690 ORGANIZATIONAL STRUCTURE 692 Organizational Designs 692 Locus of Decision Making 705 Factors Affecting Structure and Decision Making 705 The Networked Global Organization 706 The Role of Country Organizations 708 CONTROL 711 Types of Control 712 Exercising Control 716 THE INTERNATIONAL MARKETPLACE 20.1 Finding a Headquarters Country Organization Balance 690 20.2 The Organizing Logic of ABB 702 20.3 Ford s Centers of Excellence 709 CHAPTER 21 THE INTERNATIONAL MARKETING OF SERVICES 724 DIFFERENCES BETWEEN SERVICES AND PRODUCTS 725 Linkage between Services and Products 726 Stand Alone Services 727 THE ROLE OF SERVICES IN THE U.S. ECONOMY 731 THE ROLE OF INTERNATIONAL SERVICES IN THE WORLD ECONOMY 735 GLOBAL TRANSFORMATION IN THE SERVICES SECTOR 736 INTERNATIONAL TRADE PROBLEMS IN SERVICES 737 Data Collection Problems 738 __ ^ * /l HA. U.S. Disincentives to International Services 740 National Regulations of Services Abroad 740 MACRO RESPONSES TO PROBLEMS IN INTERNATIONAL SERVICES MARKETING 743 U.S. Developments 743 International Developments 744 CORPORATE INVOLVEMENT IN INTERNATIONAL SERVICES MARKETING 745 Typical International Services 745 Starting to Market Services Internationally 755 Stragetic Implications of International Service Marketing 755 THE INTERNATIONAL MARKETPLACE 21.1 Political Upheaval Brings New Business to U.S. Public Relations Firms 724 21.2 The Privilege of Membership Services 730 21.3 Service Exports Make a Difference 738 21.4 U.S. Filmmakers Need Foreign Markets 742 21.5 Insuring Success Abroad 752 CHAPTER 22 COUNTERTRADE 760 COUNTERTRADE DEFINED 761 TYPES OF COUNTERTRADE 764 OFFICIAL ATTITUDES TOWARD COUNTERTRADE 771 Official U.S. Policy 771 Foreign Government Views 773 Attitudes of International Organizations 774 THE CORPORATE SITUATION 775 THE EMERGENCE OF NEW INTERMEDIARIES 778 PREPARING FOR COUNTERTRADE 782 THE INTERNATIONAL MARKETPLACE 22.1 Border Barter 760 22.2 Swapping Debt for Education 770 22.3 Countertrade as Marketing Strategy at Daimler Benz 776 22.4 Counterpurchase through Tourism 777 22.5 Coping with Offsets 780 CHAPTER 23 MARKETING IN TRANSITION 786 MARKETING AND THE NEWLY EMERGING MARKET ECONOMIES 787 A BRIEF HISTORICAL REVIEW 789 THE DEMISE OF THE SOCIALIST SYSTEM 791 THE REALITIES OF ECONOMIC CHANGE 795 ADJUSTING TO RAPID CHANGE 798 INTERNATIONAL MARKETING OPPORTUNITIES AND CHALLENGES 802 Marketing in the Newly Emerging Democracies 802 Sourcing from the Newly Emerging Democracies 805 MARKETING WITH STATE OWNED ENTERPRISES 806 REASON FOR THE EXISTENCE OF STATE OWNED ENTERPRISES 807 RELEVANCE OF STATE OWNED ENTERPRISES TO THE INTERNATIONAL MARKETER 807 THE STRATEGIC RESPONSE TO THE STATE OWNED ENTERPRISE 808 THE TREND TOWARD PRIVATIZATION 810 THE INTERNATIONAL MARKETPLACE 23.1 Personal Selling in China 786 23.2 A Foreign Entrepreneur in Russia 797 23.3 The MBA Comes to Central Europe 798 23.4 Is the West Ready for Change? 800 23.5 Will Marketers Win the Battle for the Soul? 804 23.6 The Sale of a Century 811 CHAPTER 24 THE FUTURE 814 THE INTERNATIONAL MARKETING ENVIRONMENT 816 The Political Environment 816 The International Financial Environment 819 The Societal Environment 822 Conte The Technological Environment 822 CHANGES IN TRADE RELATIONS 823 GOVERNMENTAL POLICY 825 THE FUTURE OF INTERNATIONAL MARKETING MANAGEMENT 827 International Planning and Research 827 International Product Policy 828 International Communications 831 Distribution Strategies 831 International Pricing 832 CAREERS IN INTERNATIONAL MARKETING 833 Further Training 834 Employment with a Large Firm 837 Employment with a Small or Medium Sized Firm 840 Self Employment 840 THE INTERNATIONAL MARKETPLACE 24.1 The Future 814 24.2 Education for Global Awareness 833 24.3 The Assignment Abroad 838 CASES Kaline 844 Benetton 847 Establishing an Overseas Law Office 849 American Trade Consortium 853 Toys H Us in Japan 858 Agencia de Publicidad Aramburu S.A. (APA) 862 The Audi 5000: The Case of Sudden Acceleration 872 Puig Doria 878 Incident in Bhopal 887 Nova Scotia 891 Parker Pen Company 897 Video Case: McDonald s Goes to Moscow 902 Name Index 907 Subject Index 912
any_adam_object	1
author	Czinkota, Michael R. Ronkainen, Ilkka A.
author_facet	Czinkota, Michael R. Ronkainen, Ilkka A.
author_role	aut aut
author_sort	Czinkota, Michael R.
author_variant	m r c mr mrc i a r ia iar
building	Verbundindex
bvnumber	BV009650915
callnumber-first	H - Social Science
callnumber-label	HF1416
callnumber-raw	HF1416
callnumber-search	HF1416
callnumber-sort	HF 41416
callnumber-subject	HF - Commerce
classification_rvk	QP 680
ctrlnum	(OCoLC)27313886 (DE-599)BVBBV009650915
dewey-full	658.8/48
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/48
dewey-search	658.8/48
dewey-sort	3658.8 248
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	3. ed.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01456nam a2200397 c 4500</leader><controlfield tag="001">BV009650915</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">940609s1993 abd\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0030767539</subfield><subfield code="9">0-03-076753-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)27313886</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009650915</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/48</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Czinkota, Michael R.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">International marketing</subfield><subfield code="c">Michael R. Czinkota ; Ilkka A. Ronkainen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Forth Worth u.a.</subfield><subfield code="b">Dryden Press</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXI, 924 S.</subfield><subfield code="b">Ill., graph. Darst., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Export marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Ronkainen, Ilkka A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006380599&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006380599</subfield></datafield></record></collection>
genre	(DE-588)4151278-9 Einführung gnd-content
genre_facet	Einführung
id	DE-604.BV009650915
illustrated	Illustrated
indexdate	2024-07-09T17:38:35Z
institution	BVB
isbn	0030767539
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-006380599
oclc_num	27313886
open_access_boolean
owner	DE-945 DE-706
owner_facet	DE-945 DE-706
physical	XXXI, 924 S. Ill., graph. Darst., Kt.
publishDate	1993
publishDateSearch	1993
publishDateSort	1993
publisher	Dryden Press
record_format	marc
spelling	Czinkota, Michael R. Verfasser aut International marketing Michael R. Czinkota ; Ilkka A. Ronkainen 3. ed. Forth Worth u.a. Dryden Press 1993 XXXI, 924 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Export marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Ronkainen, Ilkka A. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006380599&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Czinkota, Michael R. Ronkainen, Ilkka A. International marketing Marketing gtt Export marketing Internationales Marketing (DE-588)4125431-4 gnd
subject_GND	(DE-588)4125431-4 (DE-588)4151278-9
title	International marketing
title_auth	International marketing
title_exact_search	International marketing
title_full	International marketing Michael R. Czinkota ; Ilkka A. Ronkainen
title_fullStr	International marketing Michael R. Czinkota ; Ilkka A. Ronkainen
title_full_unstemmed	International marketing Michael R. Czinkota ; Ilkka A. Ronkainen
title_short	International marketing
title_sort	international marketing
topic	Marketing gtt Export marketing Internationales Marketing (DE-588)4125431-4 gnd
topic_facet	Marketing Export marketing Internationales Marketing Einführung
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006380599&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT czinkotamichaelr internationalmarketing AT ronkainenilkkaa internationalmarketing

Verfügbarkeit

Es ist kein Print-Exemplar vorhanden.

Fernleihe Bestellen Achtung: Nicht im THWS-Bestand! Inhaltsverzeichnis

MARC

Datensatz im Suchindex

Es ist kein Print-Exemplar vorhanden.

Ähnliche Einträge