Relationship marketing: successful strategies for the age of the customer
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Reading, Mass. u.a.
Addison-Wesley
1994
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| Edition: | 2. printing |
| Subjects: | |
| Physical Description: | XIII, 242 S. Ill., graph. Darst. |
| ISBN: | 0201567695 0201622408 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | McKenna, Regis |
| author_facet | McKenna, Regis |
| author_role | aut |
| author_sort | McKenna, Regis |
| author_variant | r m rm |
| building | Verbundindex |
| bvnumber | BV009626241 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)634152688 (DE-599)BVBBV009626241 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. printing |
| format | Book |
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| id | DE-604.BV009626241 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:38:09Z |
| institution | BVB |
| isbn | 0201567695 0201622408 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006361672 |
| oclc_num | 634152688 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | XIII, 242 S. Ill., graph. Darst. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | McKenna, Regis Verfasser aut Relationship marketing successful strategies for the age of the customer Regis McKenna 2. printing Reading, Mass. u.a. Addison-Wesley 1994 XIII, 242 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Qualitätssicherung (DE-588)4126457-5 gnd rswk-swf Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Servicepolitik (DE-588)4234502-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kundendienst (DE-588)4135134-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Qualitätssicherung (DE-588)4126457-5 s Servicepolitik (DE-588)4234502-9 s DE-604 Kundendienst (DE-588)4135134-4 s 1\p DE-604 Beziehungsmanagement (DE-588)4326109-7 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McKenna, Regis Relationship marketing successful strategies for the age of the customer Qualitätssicherung (DE-588)4126457-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd Kundendienst (DE-588)4135134-4 gnd |
| subject_GND | (DE-588)4126457-5 (DE-588)4326109-7 (DE-588)4234502-9 (DE-588)4037589-4 (DE-588)4135134-4 |
| title | Relationship marketing successful strategies for the age of the customer |
| title_auth | Relationship marketing successful strategies for the age of the customer |
| title_exact_search | Relationship marketing successful strategies for the age of the customer |
| title_full | Relationship marketing successful strategies for the age of the customer Regis McKenna |
| title_fullStr | Relationship marketing successful strategies for the age of the customer Regis McKenna |
| title_full_unstemmed | Relationship marketing successful strategies for the age of the customer Regis McKenna |
| title_short | Relationship marketing |
| title_sort | relationship marketing successful strategies for the age of the customer |
| title_sub | successful strategies for the age of the customer |
| topic | Qualitätssicherung (DE-588)4126457-5 gnd Beziehungsmanagement (DE-588)4326109-7 gnd Servicepolitik (DE-588)4234502-9 gnd Marketing (DE-588)4037589-4 gnd Kundendienst (DE-588)4135134-4 gnd |
| topic_facet | Qualitätssicherung Beziehungsmanagement Servicepolitik Marketing Kundendienst |
| work_keys_str_mv | AT mckennaregis relationshipmarketingsuccessfulstrategiesfortheageofthecustomer |