Entry barriers and market entry decisions: a guide for marketing executives
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Quorum Books
1991
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 206 S. graph. Darst. |
| ISBN: | 0899305474 |
Staff View
MARC
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| 245 | 1 | 0 | |a Entry barriers and market entry decisions |b a guide for marketing executives |c Fahri Karakaya and Michael J. Stahl |
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Record in the Search Index
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| adam_text | Contents
Tables and Figures ix
Preface xiii
Chapter 1: Dynamics of Market Entry Barriers 1
Chapter 2: Barriers to Entry and Market Entry Decisions in
Consumer and Industrial Markets 29
Chapter 3: Barriers to Entry in International Markets 53
Chapter 4: Product Life Cycle and Market Entry Barriers 75
Chapter 5: Barriers to Market Exit and Market Exit Decisions 97
Chapter 6: Managerial Consensus and Market Entry Strategy 125
Chapter 7: Profitability and Barriers to Entry 137
Chapter 8: Creating and Overcoming Barriers to Entry 149
Chapter 9: Conclusions 161
Appendix A: Market Entry Simulation Exercise 169
Appendix B: Market Entry Simulation Exercise for Entry into
International Markets 189
Selected Bibliography 199
Index 205
Tables and Figures
TABLES
Table 1.1 Market Entry Barriers 4
Table 1.2 Importance of Barriers in Consumer Markets 8
Table 1.3 Percentage of Respondents Who Consider Market Entry
Barriers Significant 10
Table 2.1 Duncan s Multiple Range Test for Early Market Entry
Decisions into Consumer Goods Markets 38
Table 2.2 Duncan s Multiple Range Test for Early Market Entry
Decision into Industrial Goods Markets 39
Table 2.3 Duncan s Multiple Range Test for Late Market Entry
Decisions into Consumer Goods Markets 41
Table 2.4 Duncan s Multiple Range Test for Late Market Entry
Decisions into Industrial Goods Markets 42
Table 2.5 Comparison of Market Entry Barrier Relative Weights
for Early and Late Entry into Consumer Goods Markets 43
Table 2.6 Comparison of Market Entry Barrier Relative Weights
for Early and Late Entry into Industrial Goods Markets 44
Table 2.7 Comparison of Market Entry Barrier Relative Weights
for Early Entry into Consumer versus Industrial Goods
Markets 45
Table 2.8 Comparison of Market Entry Barrier Relative Weights
for Late Entry into Consumer versus Industrial Goods
Markets 46
Table 3.1 Relative Importance of Market Entry Barriers 63
Table 3.2 Percentage of Respondents Who Consider Market Entry
Barriers Significant 64
Table 4.1 Comparison of Barriers between Firms in Growth and
Maturity Stages for Early Entry into Consumer
Markets 86
Table 4.2 Comparison of Barriers between Firms in Growth and
Maturity Stages for Late Entry into Consumer Markets 87
Table 4.3 Comparison of Barriers between Firms in Growth and
Maturity Stages for Early Entry into Industrial Markets 87
Table 4.4 Comparison of Barriers between Firms in Growth and
Maturity Stages for Late Entry into Industrial Markets 88
Table 4.5 Comparison of Barriers for Firms in Industries with
Most Products in Growth and Maturity Stages for
Early Entry into Consumer Markets 89
Table 4.6 Comparison of Barriers for Firms in Industries with
Most Products in Growth and Maturity Stages for Late
Entry into Consumer Markets 89
Table 4.7 Comparison of Barriers for Firms in Industries with
Most Products in Growth and Maturity Stages for Early
Entry into Industrial Markets 90
Table 4.8 Comparison of Barriers for Firms in Industries with
Most Products in Growth and Maturity Stages for Late
Entry into Industrial Markets 90
Table 5.1 Barriers to Exit 104
Table 5.2 Definition of the Variables 113
Tables and Figures xi
Table 5.3 Consideration of Barriers in the Exit Decision
Declining Industry 114
Table 5.4 Consideration of Barriers in the Exit Decision
Mature Industry 114
Table 5.5 Average Relative Weights Declining Industry 115
Table 5.6 Average Relative Weights Mature Industry 116
Table 6.1 Consensus Indices and Relationships with Company
Performance for Individual Barriers in Early
Entry into Consumer Markets 128
Table 6.2 Consensus Indices and Relationships with Company
Performance for Individual Barriers in Late
Entry into Consumer Markets 129
Table 6.3 Consensus Indices and Relationships with Company
Performance for Individual Barriers in Early
Entry into Industrial Markets 130
Table 6.4 Consensus Indices and Relationships with Company
Performance for Individual Barriers in Late
Entry into Industrial Markets 132
Table 6.5 Correlations of Return on Assets and Consensus
Using Single Index of Consensus 133
FIGURES
Figure 4.1 Classic Product Life Cycle Stages and Industry Sales
and profits 76
Figure 4.2 Two Pricing Strategies and Learning 80
Figure 5.1 An Example of Market Exit Simulation Exercise 112
|
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| isbn | 0899305474 |
| language | English |
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| spelling | Karakaya, Fahri Verfasser aut Entry barriers and market entry decisions a guide for marketing executives Fahri Karakaya and Michael J. Stahl 1. publ. New York u.a. Quorum Books 1991 XI, 206 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Barriers to entry (Industrial organization) Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Markteintrittsstrategie (DE-588)4326311-2 gnd rswk-swf Marktzugangsbeschränkung (DE-588)4125820-4 gnd rswk-swf Marktzugangsbeschränkung (DE-588)4125820-4 s DE-604 Internationales Marketing (DE-588)4125431-4 s Markteintrittsstrategie (DE-588)4326311-2 s Stahl, Michael J. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006333934&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Karakaya, Fahri Stahl, Michael J. Entry barriers and market entry decisions a guide for marketing executives Barriers to entry (Industrial organization) Internationales Marketing (DE-588)4125431-4 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Marktzugangsbeschränkung (DE-588)4125820-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4326311-2 (DE-588)4125820-4 |
| title | Entry barriers and market entry decisions a guide for marketing executives |
| title_auth | Entry barriers and market entry decisions a guide for marketing executives |
| title_exact_search | Entry barriers and market entry decisions a guide for marketing executives |
| title_full | Entry barriers and market entry decisions a guide for marketing executives Fahri Karakaya and Michael J. Stahl |
| title_fullStr | Entry barriers and market entry decisions a guide for marketing executives Fahri Karakaya and Michael J. Stahl |
| title_full_unstemmed | Entry barriers and market entry decisions a guide for marketing executives Fahri Karakaya and Michael J. Stahl |
| title_short | Entry barriers and market entry decisions |
| title_sort | entry barriers and market entry decisions a guide for marketing executives |
| title_sub | a guide for marketing executives |
| topic | Barriers to entry (Industrial organization) Internationales Marketing (DE-588)4125431-4 gnd Markteintrittsstrategie (DE-588)4326311-2 gnd Marktzugangsbeschränkung (DE-588)4125820-4 gnd |
| topic_facet | Barriers to entry (Industrial organization) Internationales Marketing Markteintrittsstrategie Marktzugangsbeschränkung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006333934&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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