The environmental marketing imperative: strategies for transforming environmental commitment into a competitive advantage
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. u.a.
Probus Publ. Co.
1994
|
| Subjects: | |
| Physical Description: | VII, 264 S. Ill. |
| ISBN: | 1557385386 |
Staff View
MARC
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Record in the Search Index
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| discipline | Soziologie Wirtschaftswissenschaften |
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| id | DE-604.BV009523091 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:36:28Z |
| institution | BVB |
| isbn | 1557385386 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006288141 |
| oclc_num | 29574823 |
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| physical | VII, 264 S. Ill. |
| publishDate | 1994 |
| publishDateSearch | 1994 |
| publishDateSort | 1994 |
| publisher | Probus Publ. Co. |
| record_format | marc |
| spelling | Frause, Bob Verfasser aut The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage Bob Frause ; Julie Colehour Chicago, Ill. u.a. Probus Publ. Co. 1994 VII, 264 S. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing larpcal Umwelt Green marketing Product management Environmental aspects Marketing (DE-588)4037589-4 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 gnd rswk-swf Umweltbezogenes Management (DE-588)4201709-9 s Marketing (DE-588)4037589-4 s DE-604 Colehour, Julie Verfasser aut |
| spellingShingle | Frause, Bob Colehour, Julie The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage Marketing larpcal Umwelt Green marketing Product management Environmental aspects Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4201709-9 |
| title | The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage |
| title_auth | The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage |
| title_exact_search | The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage |
| title_full | The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage Bob Frause ; Julie Colehour |
| title_fullStr | The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage Bob Frause ; Julie Colehour |
| title_full_unstemmed | The environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage Bob Frause ; Julie Colehour |
| title_short | The environmental marketing imperative |
| title_sort | the environmental marketing imperative strategies for transforming environmental commitment into a competitive advantage |
| title_sub | strategies for transforming environmental commitment into a competitive advantage |
| topic | Marketing larpcal Umwelt Green marketing Product management Environmental aspects Marketing (DE-588)4037589-4 gnd Umweltbezogenes Management (DE-588)4201709-9 gnd |
| topic_facet | Marketing Umwelt Green marketing Product management Environmental aspects Umweltbezogenes Management |
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