How to work with the media:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Newbury Park u.a.
Sage Publ.
1993
|
| Series: | Survival skills for scholars
2 |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VIII, 93 S. Ill. |
| ISBN: | 0803950888 0803950896 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | Contents
Acknowledgments vii
1. Deciding to Go Public 1
The Good News 3
The Bad News 8
Coming Up Next 10
2. Getting Started 12
Starting Small 12
Getting Ready 14
Working With Public Relations 16
Being Newsworthy 19
The Risk of Being Exploited 21
Q A With Mary Breslauer 22
3. The News 25
Live Interviews 27
Taped Interviews 28
News Interview Shows 29
The Late News 31
Q A With Ernie Anastos 32
4. Talk Shows and Feature Programs 36
Talking Heads 36
Features 44
Publicizing Your Book 46
Talk Is Not Cheap 48
Q A With Bill Lancaster 49
5. Print Media 52
When the Reporter Calls 53
News Services 55
Press Releases 57
Magazines 61
Supermarket Tabloids 63
The Back Page 64
Q A With Chris Lavin 65
6. Op Ed Columns 67
Giving Your Opinion 69
In Our Opinion 74
Q A With Rachelle Cohen 75
7. Reasonable Expectations 86
The Norm of Reciprocity 89
About the Author/Media Bios 91
|
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| illustrated | Illustrated |
| indexdate | 2024-07-09T17:32:56Z |
| institution | BVB |
| isbn | 0803950888 0803950896 |
| language | English |
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| oclc_num | 634814160 |
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| owner_facet | DE-29 DE-188 |
| physical | VIII, 93 S. Ill. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Sage Publ. |
| record_format | marc |
| series | Survival skills for scholars |
| series2 | Survival skills for scholars |
| spelling | Fox, James A. 1935- Verfasser (DE-588)123358396 aut How to work with the media James Alan Fox ; Jack Levin Newbury Park u.a. Sage Publ. 1993 VIII, 93 S. Ill. txt rdacontent n rdamedia nc rdacarrier Survival skills for scholars 2 Massenmedien (DE-588)4037877-9 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Öffentlichkeitsarbeit (DE-588)4043188-5 s DE-604 Levin, Jack Verfasser aut Survival skills for scholars 2 (DE-604)BV009019057 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006112205&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Fox, James A. 1935- Levin, Jack How to work with the media Survival skills for scholars Massenmedien (DE-588)4037877-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4043188-5 |
| title | How to work with the media |
| title_auth | How to work with the media |
| title_exact_search | How to work with the media |
| title_full | How to work with the media James Alan Fox ; Jack Levin |
| title_fullStr | How to work with the media James Alan Fox ; Jack Levin |
| title_full_unstemmed | How to work with the media James Alan Fox ; Jack Levin |
| title_short | How to work with the media |
| title_sort | how to work with the media |
| topic | Massenmedien (DE-588)4037877-9 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | Massenmedien Öffentlichkeitsarbeit |
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