APA (7th ed.) Citation

Rao, Y. V. C. (1972). The practice of mass communication: Some lessons from research. UNESCO.

Chicago Style (17th ed.) Citation

Rao, Y. V. C. The Practice of Mass Communication: Some Lessons from Research. Paris: UNESCO, 1972.

MLA (9th ed.) Citation

Rao, Y. V. C. The Practice of Mass Communication: Some Lessons from Research. UNESCO, 1972.