Strategy in advertising: matching media and messages to markets and motivations
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincolnwood, Ill.
NTC Business Books
1986
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 406 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV009137990 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 940305s1986 |||| 00||| eng d | ||
| 035 | |a (OCoLC)13769839 | ||
| 035 | |a (DE-599)BVBBV009137990 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 |a DE-B170 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.111 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Bogart, Leo |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Strategy in advertising |b matching media and messages to markets and motivations |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Lincolnwood, Ill. |b NTC Business Books |c 1986 | |
| 300 | |a XIII, 406 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Werbung |2 swd | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbepsychologie |0 (DE-588)4140889-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbepsychologie |0 (DE-588)4140889-5 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 689 | 3 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 3 | |8 3\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-006057246 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804123554124398592 |
|---|---|
| any_adam_object | |
| author | Bogart, Leo |
| author_facet | Bogart, Leo |
| author_role | aut |
| author_sort | Bogart, Leo |
| author_variant | l b lb |
| building | Verbundindex |
| bvnumber | BV009137990 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)13769839 (DE-599)BVBBV009137990 |
| dewey-full | 659.111 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.111 |
| dewey-search | 659.111 |
| dewey-sort | 3659.111 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01687nam a2200493 c 4500</leader><controlfield tag="001">BV009137990</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">940305s1986 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)13769839</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV009137990</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-B170</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5821</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.111</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bogart, Leo</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategy in advertising</subfield><subfield code="b">matching media and messages to markets and motivations</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Lincolnwood, Ill.</subfield><subfield code="b">NTC Business Books</subfield><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XIII, 406 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Werbung</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbepsychologie</subfield><subfield code="0">(DE-588)4140889-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-006057246</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV009137990 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:31:37Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006057246 |
| oclc_num | 13769839 |
| open_access_boolean | |
| owner | DE-N2 DE-B170 |
| owner_facet | DE-N2 DE-B170 |
| physical | XIII, 406 S. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Bogart, Leo Verfasser aut Strategy in advertising matching media and messages to markets and motivations 2. ed. Lincolnwood, Ill. NTC Business Books 1986 XIII, 406 S. txt rdacontent n rdamedia nc rdacarrier Werbung swd Advertising Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Werbepsychologie (DE-588)4140889-5 s 1\p DE-604 Werbewirkung (DE-588)4189647-6 s 2\p DE-604 Werbeplanung (DE-588)4130474-3 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Bogart, Leo Strategy in advertising matching media and messages to markets and motivations Werbung swd Advertising Werbepsychologie (DE-588)4140889-5 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4140889-5 (DE-588)4130474-3 (DE-588)4065541-6 (DE-588)4189647-6 |
| title | Strategy in advertising matching media and messages to markets and motivations |
| title_auth | Strategy in advertising matching media and messages to markets and motivations |
| title_exact_search | Strategy in advertising matching media and messages to markets and motivations |
| title_full | Strategy in advertising matching media and messages to markets and motivations |
| title_fullStr | Strategy in advertising matching media and messages to markets and motivations |
| title_full_unstemmed | Strategy in advertising matching media and messages to markets and motivations |
| title_short | Strategy in advertising |
| title_sort | strategy in advertising matching media and messages to markets and motivations |
| title_sub | matching media and messages to markets and motivations |
| topic | Werbung swd Advertising Werbepsychologie (DE-588)4140889-5 gnd Werbeplanung (DE-588)4130474-3 gnd Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Werbung Advertising Werbepsychologie Werbeplanung Werbewirkung |
| work_keys_str_mv | AT bogartleo strategyinadvertisingmatchingmediaandmessagestomarketsandmotivations |