Seminar on new product development: research contributions to strategy formulation, idea generation and screening, product testing and final marketing, Athens (Greece), 2. - 5. November 1983
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Bibliographic Details
Corporate Author: Seminar on New Product Development Athen (Author)
Format: Conference Proceeding Book
Language:English
Published: Amsterdam European Society for Opinion and Marketing Research 1983
Subjects:
Item Description:Literaturangaben
Physical Description:IV, 307 S. graph. Darst.

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Interlibrary loan Place Request Caution: Not in THWS collection!