Seminar on New Product Development Athen. (1983). Seminar on new product development: Research contributions to strategy formulation, idea generation and screening, product testing and final marketing, Athens (Greece), 2. - 5. November 1983. European Society for Opinion and Marketing Research.
Chicago-Zitierstil (17. Ausg.)Seminar on New Product Development Athen. Seminar on New Product Development: Research Contributions to Strategy Formulation, Idea Generation and Screening, Product Testing and Final Marketing, Athens (Greece), 2. - 5. November 1983. Amsterdam: European Society for Opinion and Marketing Research, 1983.
MLA-Zitierstil (9. Ausg.)Seminar on New Product Development Athen. Seminar on New Product Development: Research Contributions to Strategy Formulation, Idea Generation and Screening, Product Testing and Final Marketing, Athens (Greece), 2. - 5. November 1983. European Society for Opinion and Marketing Research, 1983.