The reactive viewer: a review of research on audience reaction measurement
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
Libbey
1992
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| Series: | Television research monographs
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| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Ref. S. 109 - 114 |
| Physical Description: | V, 119 S. graph. Darst. |
| ISBN: | 086196358X |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents
y 1. Introduction 1
2. British audience appreciation research:
I. Patterns of appreciation among programmes and viewers 7
3. British audience appreciation research:
II. Relationships Between appreciation and viewing behaviour 35
/ 4. Qualitative ratings measurement: American research 51
5. Measuring appreciation: Europe and elsewhere 61
6. Further developments on qualitative television ratings 67
7. Audience reaction and advertising impact 85
^ 8. Audience reaction measurement: future orientations 101
References 109
w
|
| any_adam_object | 1 |
| author | Gunter, Barrie Wober, Mallory |
| author_facet | Gunter, Barrie Wober, Mallory |
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| callnumber-subject | HE - Transportation and Communications |
| classification_rvk | DW 4200 |
| ctrlnum | (OCoLC)27092969 (DE-599)BVBBV009036468 |
| dewey-full | 302.23/45/0941 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23/45/0941 |
| dewey-search | 302.23/45/0941 |
| dewey-sort | 3302.23 245 3941 |
| dewey-tens | 300 - Social sciences |
| discipline | Pädagogik Soziologie |
| format | Book |
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| id | DE-604.BV009036468 |
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| indexdate | 2024-07-09T17:29:00Z |
| institution | BVB |
| isbn | 086196358X |
| language | English |
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| physical | V, 119 S. graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Libbey |
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| series2 | Television research monographs |
| spelling | Gunter, Barrie Verfasser aut The reactive viewer a review of research on audience reaction measurement Barrie Gunter and Mallory Wober London u.a. Libbey 1992 V, 119 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Television research monographs Ref. S. 109 - 114 Téléspectateurs Téléspectateurs - Grande-Bretagne Télévision - Appréciation Télévision - Appréciation - Grande-Bretagne Télévision - Émissions - Cote d'écoute Télévision - Émissions - Grande-Bretagne - Cote d'écoute Public opinion Great Britain Television programs Great Britain Public opinion Television viewers Attitudes Research Great Britain Publikum (DE-588)4047764-2 gnd rswk-swf Fernsehen (DE-588)4016825-6 gnd rswk-swf Verhalten (DE-588)4062860-7 gnd rswk-swf Großbritannien Fernsehen (DE-588)4016825-6 s Publikum (DE-588)4047764-2 s Verhalten (DE-588)4062860-7 s DE-604 Wober, Mallory Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005978574&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Gunter, Barrie Wober, Mallory The reactive viewer a review of research on audience reaction measurement Téléspectateurs Téléspectateurs - Grande-Bretagne Télévision - Appréciation Télévision - Appréciation - Grande-Bretagne Télévision - Émissions - Cote d'écoute Télévision - Émissions - Grande-Bretagne - Cote d'écoute Public opinion Great Britain Television programs Great Britain Public opinion Television viewers Attitudes Research Great Britain Publikum (DE-588)4047764-2 gnd Fernsehen (DE-588)4016825-6 gnd Verhalten (DE-588)4062860-7 gnd |
| subject_GND | (DE-588)4047764-2 (DE-588)4016825-6 (DE-588)4062860-7 |
| title | The reactive viewer a review of research on audience reaction measurement |
| title_auth | The reactive viewer a review of research on audience reaction measurement |
| title_exact_search | The reactive viewer a review of research on audience reaction measurement |
| title_full | The reactive viewer a review of research on audience reaction measurement Barrie Gunter and Mallory Wober |
| title_fullStr | The reactive viewer a review of research on audience reaction measurement Barrie Gunter and Mallory Wober |
| title_full_unstemmed | The reactive viewer a review of research on audience reaction measurement Barrie Gunter and Mallory Wober |
| title_short | The reactive viewer |
| title_sort | the reactive viewer a review of research on audience reaction measurement |
| title_sub | a review of research on audience reaction measurement |
| topic | Téléspectateurs Téléspectateurs - Grande-Bretagne Télévision - Appréciation Télévision - Appréciation - Grande-Bretagne Télévision - Émissions - Cote d'écoute Télévision - Émissions - Grande-Bretagne - Cote d'écoute Public opinion Great Britain Television programs Great Britain Public opinion Television viewers Attitudes Research Great Britain Publikum (DE-588)4047764-2 gnd Fernsehen (DE-588)4016825-6 gnd Verhalten (DE-588)4062860-7 gnd |
| topic_facet | Téléspectateurs Téléspectateurs - Grande-Bretagne Télévision - Appréciation Télévision - Appréciation - Grande-Bretagne Télévision - Émissions - Cote d'écoute Télévision - Émissions - Grande-Bretagne - Cote d'écoute Public opinion Great Britain Television programs Great Britain Public opinion Television viewers Attitudes Research Great Britain Publikum Fernsehen Verhalten Großbritannien |
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