Competitive marketing: a strategic approach
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
Routledge
1992
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | 460 S. graph. Darst. |
| ISBN: | 0415084296 |
Staff View
MARC
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Record in the Search Index
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| author | O'Shaughnessy, John |
| author_facet | O'Shaughnessy, John |
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| callnumber-subject | HF - Commerce |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| indexdate | 2024-07-09T17:28:26Z |
| institution | BVB |
| isbn | 0415084296 |
| language | English |
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| physical | 460 S. graph. Darst. |
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| spelling | O'Shaughnessy, John Verfasser aut Competitive marketing a strategic approach John O'Shaughnessy 2. ed. London u.a. Routledge 1992 460 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | O'Shaughnessy, John Competitive marketing a strategic approach Marketing gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
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| title | Competitive marketing a strategic approach |
| title_auth | Competitive marketing a strategic approach |
| title_exact_search | Competitive marketing a strategic approach |
| title_full | Competitive marketing a strategic approach John O'Shaughnessy |
| title_fullStr | Competitive marketing a strategic approach John O'Shaughnessy |
| title_full_unstemmed | Competitive marketing a strategic approach John O'Shaughnessy |
| title_short | Competitive marketing |
| title_sort | competitive marketing a strategic approach |
| title_sub | a strategic approach |
| topic | Marketing gtt Marketing Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Management Strategisches Management Einführung |
| work_keys_str_mv | AT oshaughnessyjohn competitivemarketingastrategicapproach |