APA (7th ed.) Citation

(1990). Advertising: Its role in modern marketing (7. ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Advertising: Its Role in Modern Marketing. 7. ed. Chicago u.a: Dryden Press, 1990.

MLA (9th ed.) Citation

Advertising: Its Role in Modern Marketing. 7. ed. Dryden Press, 1990.