APA (7th ed.) Citation

(1991). Understanding brands: By 10 people who do (1. publ.). Kogan Page.

Chicago Style (17th ed.) Citation

Understanding Brands: By 10 People Who Do. 1. publ. London: Kogan Page, 1991.

MLA (9th ed.) Citation

Understanding Brands: By 10 People Who Do. 1. publ. Kogan Page, 1991.