APA (7th ed.) Citation

Rodgers, F. G. (1989). The IBM way: Insights into the world's most successful marketing organization (1. publ. in Fontana paperbacks.). Fontana-Collins.

Chicago Style (17th ed.) Citation

Rodgers, Francis G. The IBM Way: Insights into the World's Most Successful Marketing Organization. 1. publ. in Fontana paperbacks. Glasgow u.a: Fontana-Collins, 1989.

MLA (9th ed.) Citation

Rodgers, Francis G. The IBM Way: Insights into the World's Most Successful Marketing Organization. 1. publ. in Fontana paperbacks. Fontana-Collins, 1989.