Contemporary marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago u.a.
Dryden Press
1989
|
| Edition: | 6. ed. |
| Subjects: | |
| Physical Description: | XXXIX, 700 S. zahlr. Ill., Kt. |
| ISBN: | 003022814X |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV008970522 | ||
| 003 | DE-604 | ||
| 005 | 20050822 | ||
| 007 | t | ||
| 008 | 940206s1989 ab|| |||| 00||| eng d | ||
| 020 | |a 003022814X |9 0-03-022814-X | ||
| 035 | |a (OCoLC)17354100 | ||
| 035 | |a (DE-599)BVBBV008970522 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-N2 | ||
| 050 | 0 | |a HF5415 | |
| 080 | |a 658.8 | ||
| 082 | 0 | |a 658.8 |2 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Boone, Louis E. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Contemporary marketing |c Louis E. Boone ; David L. Kurtz |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a Chicago u.a. |b Dryden Press |c 1989 | |
| 300 | |a XXXIX, 700 S. |b zahlr. Ill., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kurtz, David L. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005922621 | ||
Record in the Search Index
| _version_ | 1804123307556995072 |
|---|---|
| any_adam_object | |
| author | Boone, Louis E. Kurtz, David L. |
| author_facet | Boone, Louis E. Kurtz, David L. |
| author_role | aut aut |
| author_sort | Boone, Louis E. |
| author_variant | l e b le leb d l k dl dlk |
| building | Verbundindex |
| bvnumber | BV008970522 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)17354100 (DE-599)BVBBV008970522 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01061nam a2200373 c 4500</leader><controlfield tag="001">BV008970522</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20050822 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">940206s1989 ab|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">003022814X</subfield><subfield code="9">0-03-022814-X</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)17354100</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008970522</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Boone, Louis E.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Contemporary marketing</subfield><subfield code="c">Louis E. Boone ; David L. Kurtz</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">6. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chicago u.a.</subfield><subfield code="b">Dryden Press</subfield><subfield code="c">1989</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXXIX, 700 S.</subfield><subfield code="b">zahlr. Ill., Kt.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kurtz, David L.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005922621</subfield></datafield></record></collection> |
| id | DE-604.BV008970522 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:27:42Z |
| institution | BVB |
| isbn | 003022814X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005922621 |
| oclc_num | 17354100 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | XXXIX, 700 S. zahlr. Ill., Kt. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Boone, Louis E. Verfasser aut Contemporary marketing Louis E. Boone ; David L. Kurtz 6. ed. Chicago u.a. Dryden Press 1989 XXXIX, 700 S. zahlr. Ill., Kt. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Kurtz, David L. Verfasser aut |
| spellingShingle | Boone, Louis E. Kurtz, David L. Contemporary marketing Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Contemporary marketing |
| title_auth | Contemporary marketing |
| title_exact_search | Contemporary marketing |
| title_full | Contemporary marketing Louis E. Boone ; David L. Kurtz |
| title_fullStr | Contemporary marketing Louis E. Boone ; David L. Kurtz |
| title_full_unstemmed | Contemporary marketing Louis E. Boone ; David L. Kurtz |
| title_short | Contemporary marketing |
| title_sort | contemporary marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT boonelouise contemporarymarketing AT kurtzdavidl contemporarymarketing |