A study of the buyer-seller relationship, buyer influence, and new product selection criteria in the adoption of new products by a supermarket with a buyer-merchandiser committee:
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Bibliographic Details
Main Author: Arora, Shiv K. (Author)
Format: Book
Language:Undetermined
Published: Ann Arbor, Mich. UMI 1990
Subjects:
Item Description:Zugl.: Michigan State Univ., Diss., 1975
Physical Description:188 Bl.

There is no print copy available.

Interlibrary loan Place Request Caution: Not in THWS collection!