Market-share analysis: evaluating competitive marketing effectiveness
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston u.a.
Kluwer
1990
|
| Ausgabe: | 2. print. |
| Schriftenreihe: | International series in quantitative marketing
1 |
| Schlagworte: | |
| Beschreibung: | XV, 279 S. |
| ISBN: | 0898382785 |
Internformat
MARC
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| 100 | 1 | |a Cooper, Lee G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Market-share analysis |b evaluating competitive marketing effectiveness |c Lee G. Cooper ; Masao Nakanishi |
| 250 | |a 2. print. | ||
| 264 | 1 | |a Boston u.a. |b Kluwer |c 1990 | |
| 300 | |a XV, 279 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a International series in quantitative marketing |v 1 | |
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Datensatz im Suchindex
| _version_ | 1804123288673189888 |
|---|---|
| any_adam_object | |
| author | Cooper, Lee G. Nakanishi, Masao |
| author_facet | Cooper, Lee G. Nakanishi, Masao |
| author_role | aut aut |
| author_sort | Cooper, Lee G. |
| author_variant | l g c lg lgc m n mn |
| building | Verbundindex |
| bvnumber | BV008954615 |
| ctrlnum | (OCoLC)246378461 (DE-599)BVBBV008954615 |
| edition | 2. print. |
| format | Book |
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| id | DE-604.BV008954615 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:27:24Z |
| institution | BVB |
| isbn | 0898382785 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005909451 |
| oclc_num | 246378461 |
| open_access_boolean | |
| owner | DE-N2 |
| owner_facet | DE-N2 |
| physical | XV, 279 S. |
| publishDate | 1990 |
| publishDateSearch | 1990 |
| publishDateSort | 1990 |
| publisher | Kluwer |
| record_format | marc |
| series | International series in quantitative marketing |
| series2 | International series in quantitative marketing |
| spelling | Cooper, Lee G. Verfasser aut Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi 2. print. Boston u.a. Kluwer 1990 XV, 279 S. txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing 1 Absatzmarktforschung (DE-588)4200056-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marktanteil (DE-588)4037625-4 gnd rswk-swf Marktanalyse (DE-588)4037624-2 gnd rswk-swf Marktanteil (DE-588)4037625-4 s Absatzmarktforschung (DE-588)4200056-7 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Marktanalyse (DE-588)4037624-2 s 3\p DE-604 Mathematisches Modell (DE-588)4114528-8 s 4\p DE-604 Nakanishi, Masao Verfasser aut International series in quantitative marketing 1 (DE-604)BV004265073 1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cooper, Lee G. Nakanishi, Masao Market-share analysis evaluating competitive marketing effectiveness International series in quantitative marketing Absatzmarktforschung (DE-588)4200056-7 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Marktanteil (DE-588)4037625-4 gnd Marktanalyse (DE-588)4037624-2 gnd |
| subject_GND | (DE-588)4200056-7 (DE-588)4037589-4 (DE-588)4114528-8 (DE-588)4037625-4 (DE-588)4037624-2 |
| title | Market-share analysis evaluating competitive marketing effectiveness |
| title_auth | Market-share analysis evaluating competitive marketing effectiveness |
| title_exact_search | Market-share analysis evaluating competitive marketing effectiveness |
| title_full | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
| title_fullStr | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
| title_full_unstemmed | Market-share analysis evaluating competitive marketing effectiveness Lee G. Cooper ; Masao Nakanishi |
| title_short | Market-share analysis |
| title_sort | market share analysis evaluating competitive marketing effectiveness |
| title_sub | evaluating competitive marketing effectiveness |
| topic | Absatzmarktforschung (DE-588)4200056-7 gnd Marketing (DE-588)4037589-4 gnd Mathematisches Modell (DE-588)4114528-8 gnd Marktanteil (DE-588)4037625-4 gnd Marktanalyse (DE-588)4037624-2 gnd |
| topic_facet | Absatzmarktforschung Marketing Mathematisches Modell Marktanteil Marktanalyse |
| volume_link | (DE-604)BV004265073 |
| work_keys_str_mv | AT cooperleeg marketshareanalysisevaluatingcompetitivemarketingeffectiveness AT nakanishimasao marketshareanalysisevaluatingcompetitivemarketingeffectiveness |