Die Zielgruppenfalle: Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Stuttgart
Fachverl. für Wirtschaft und Steuern Schäffer
1987
|
| Series: | Absatzwirtschaft
Schriften zum Marketing ; 10 |
| Subjects: | |
| Physical Description: | X, 152 S. graph. Darst. |
| ISBN: | 3820204172 |
Staff View
MARC
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| id | DE-604.BV008954021 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T07:08:00Z |
| institution | BVB |
| isbn | 3820204172 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005909034 |
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| physical | X, 152 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Fachverl. für Wirtschaft und Steuern Schäffer |
| record_format | marc |
| series | Absatzwirtschaft |
| series2 | Absatzwirtschaft : Schriften zum Marketing |
| spellingShingle | Dumke, Hans-Peter Die Zielgruppenfalle Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft Absatzwirtschaft Marketing Marketing Management Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4117714-9 |
| title | Die Zielgruppenfalle Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft |
| title_auth | Die Zielgruppenfalle Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft |
| title_exact_search | Die Zielgruppenfalle Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft |
| title_full | Die Zielgruppenfalle Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft von Hans-Peter Dumke |
| title_fullStr | Die Zielgruppenfalle Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft von Hans-Peter Dumke |
| title_full_unstemmed | Die Zielgruppenfalle Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft von Hans-Peter Dumke |
| title_short | Die Zielgruppenfalle |
| title_sort | die zielgruppenfalle perspektiven des konsumenten marketings in der sozialen wohlstandsgesellschaft |
| title_sub | Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft |
| topic | Marketing Marketing Management Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
| topic_facet | Marketing Marketing Management Zielgruppe |
| volume_link | (DE-604)BV004410563 |
| work_keys_str_mv | AT dumkehanspeter diezielgruppenfalleperspektivendeskonsumentenmarketingsindersozialenwohlstandsgesellschaft |
THWS Schweinfurt Magazin
| Call Number: |
1902 1999:0668 |
|---|---|
| Copy 1 | bestellbar aus dem Magazin Available Place a Hold |