The essence of services marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Prentice Hall
1993
|
| Edition: | 1. publ. |
| Series: | The essence of management series
|
| Subjects: | |
| Physical Description: | X, 253 S. graph. Darst. |
| ISBN: | 013284852X |
Staff View
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Record in the Search Index
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| author_facet | Payne, Adrian |
| author_role | aut |
| author_sort | Payne, Adrian |
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| building | Verbundindex |
| bvnumber | BV008887806 |
| classification_rvk | QP 600 |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| id | DE-604.BV008887806 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:26:42Z |
| institution | BVB |
| isbn | 013284852X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005879707 |
| oclc_num | 443600992 |
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| physical | X, 253 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Prentice Hall |
| record_format | marc |
| series2 | The essence of management series |
| spelling | Payne, Adrian Verfasser aut The essence of services marketing Adrian Payne 1. publ. New York u.a. Prentice Hall 1993 X, 253 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The essence of management series trženje - usluge Dienstleistung (DE-588)4012178-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Payne, Adrian The essence of services marketing trženje - usluge Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4012178-1 (DE-588)4037589-4 |
| title | The essence of services marketing |
| title_auth | The essence of services marketing |
| title_exact_search | The essence of services marketing |
| title_full | The essence of services marketing Adrian Payne |
| title_fullStr | The essence of services marketing Adrian Payne |
| title_full_unstemmed | The essence of services marketing Adrian Payne |
| title_short | The essence of services marketing |
| title_sort | the essence of services marketing |
| topic | trženje - usluge Dienstleistung (DE-588)4012178-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | trženje - usluge Dienstleistung Marketing |
| work_keys_str_mv | AT payneadrian theessenceofservicesmarketing |