APA (7th ed.) Citation

Aaker, D. A., & Day, G. S. (1990). Marketing research (4. ed., 3. pr.). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 4. ed., 3. pr. New York [u.a.]: Wiley, 1990.

MLA (9th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 4. ed., 3. pr. Wiley, 1990.