Marketing theory: evolution and evaluation
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Wiley
1988
|
| Edition: | 1. print. |
| Subjects: | |
| Item Description: | Literaturverz. S. 203 - 231 |
| Physical Description: | XI, 231 S. |
| ISBN: | 0471635278 |
Staff View
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Record in the Search Index
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| author | Sheth, Jagdish N. 1938- Gardner, David M. Garrett, Dennis E. |
| author_GND | (DE-588)124543227 |
| author_facet | Sheth, Jagdish N. 1938- Gardner, David M. Garrett, Dennis E. |
| author_role | aut aut aut |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| id | DE-604.BV008815196 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:25:29Z |
| institution | BVB |
| isbn | 0471635278 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005832001 |
| oclc_num | 318260905 |
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| owner | DE-945 DE-706 |
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| physical | XI, 231 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Wiley |
| record_format | marc |
| spelling | Sheth, Jagdish N. 1938- Verfasser (DE-588)124543227 aut Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett 1. print. New York u.a. Wiley 1988 XI, 231 S. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 203 - 231 Mercadeo Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 s DE-604 Gardner, David M. Verfasser aut Garrett, Dennis E. Verfasser aut |
| spellingShingle | Sheth, Jagdish N. 1938- Gardner, David M. Garrett, Dennis E. Marketing theory evolution and evaluation Mercadeo Marketingtheorie (DE-588)4168911-2 gnd |
| subject_GND | (DE-588)4168911-2 |
| title | Marketing theory evolution and evaluation |
| title_auth | Marketing theory evolution and evaluation |
| title_exact_search | Marketing theory evolution and evaluation |
| title_full | Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| title_fullStr | Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| title_full_unstemmed | Marketing theory evolution and evaluation Jagdish N. Sheth ; David M. Gardner ; Dennis E. Garrett |
| title_short | Marketing theory |
| title_sort | marketing theory evolution and evaluation |
| title_sub | evolution and evaluation |
| topic | Mercadeo Marketingtheorie (DE-588)4168911-2 gnd |
| topic_facet | Mercadeo Marketingtheorie |
| work_keys_str_mv | AT shethjagdishn marketingtheoryevolutionandevaluation AT gardnerdavidm marketingtheoryevolutionandevaluation AT garrettdennise marketingtheoryevolutionandevaluation |