Desatnick, R. L. (1988). Managing to keep the customer: How to achieve and maintain superior customer service throughout the organization (1. ed., 4. print.). Jossey-Bass.
Chicago-Zitierstil (17. Ausg.)Desatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. 1. ed., 4. print. San Francisco u.a: Jossey-Bass, 1988.
MLA-Zitierstil (9. Ausg.)Desatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. 1. ed., 4. print. Jossey-Bass, 1988.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.