Principles of marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall Internat.
1989
|
| Edition: | 4. ed. |
| Series: | The Prentice Hall series in marketing
|
| Subjects: | |
| Physical Description: | XXIV, 661 S. zahlr. Ill., graph. Darst. |
| ISBN: | 013708059X 0137053606 |
Staff View
MARC
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Record in the Search Index
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| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV008814434 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:28Z |
| institution | BVB |
| isbn | 013708059X 0137053606 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005831491 |
| oclc_num | 18415161 |
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| owner | DE-188 |
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| physical | XXIV, 661 S. zahlr. Ill., graph. Darst. |
| publishDate | 1989 |
| publishDateSearch | 1989 |
| publishDateSort | 1989 |
| publisher | Prentice Hall Internat. |
| record_format | marc |
| series2 | The Prentice Hall series in marketing |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler ; Gary Armstrong 4. ed. Englewood Cliffs, NJ Prentice Hall Internat. 1989 XXIV, 661 S. zahlr. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice Hall series in marketing Marketing gtt Marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Armstrong, Gary Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary Principles of marketing Marketing gtt Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_fullStr | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_full_unstemmed | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing gtt Marketing Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketingmanagement Einführung |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing |