Cases in marketing management:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood u.a.
Irwin
1991
|
| Edition: | 5. ed. |
| Subjects: | |
| Physical Description: | XVI, 815 S. Ill., graph. Darst., Kt. |
| ISBN: | 0256088322 0256101396 |
Staff View
MARC
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| 250 | |a 5. ed. | ||
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| 300 | |a XVI, 815 S. |b Ill., graph. Darst., Kt. | ||
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| dewey-ones | 658 - General management |
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| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
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| genre_facet | Fallstudiensammlung |
| id | DE-604.BV008812809 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:27Z |
| institution | BVB |
| isbn | 0256088322 0256101396 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005830320 |
| oclc_num | 22906425 |
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| owner | DE-945 |
| owner_facet | DE-945 |
| physical | XVI, 815 S. Ill., graph. Darst., Kt. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Irwin |
| record_format | marc |
| spelling | Bernhardt, Kenneth L. Verfasser aut Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear 5. ed. Homewood u.a. Irwin 1991 XVI, 815 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Management gtt Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s Kinnear, Thomas C. Verfasser aut |
| spellingShingle | Bernhardt, Kenneth L. Kinnear, Thomas C. Cases in marketing management Management gtt Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Cases in marketing management |
| title_auth | Cases in marketing management |
| title_exact_search | Cases in marketing management |
| title_full | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_fullStr | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_full_unstemmed | Cases in marketing management Kenneth L. Bernhardt ; Thomas C. Kinnear |
| title_short | Cases in marketing management |
| title_sort | cases in marketing management |
| topic | Management gtt Marketing gtt Marketing Decision making Case studies Marketing Management Case studies Marketing (DE-588)4037589-4 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Management Marketing Marketing Decision making Case studies Marketing Management Case studies Internationales Marketing Fallstudiensammlung |
| work_keys_str_mv | AT bernhardtkennethl casesinmarketingmanagement AT kinnearthomasc casesinmarketingmanagement |