Advertising management: Cases and concepts
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Wiley
1978
|
| Schriftenreihe: | Wiley series in marketing.
|
| Schlagworte: | |
| Beschreibung: | XIV, 298 S. graph. Darst. |
| ISBN: | 0471869996 |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV008810551 | ||
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| 041 | 0 | |a eng | |
| 049 | |a DE-824 | ||
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| 100 | 1 | |a Patti, Charles H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising management |b Cases and concepts |c Charles H. Patti ; John H. Murphy* |
| 264 | 1 | |a New York, NY |b Wiley |c 1978 | |
| 300 | |a XIV, 298 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Wiley series in marketing. | |
| 650 | 4 | |a Advertising |x Management | |
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| 700 | 1 | |a Murphy, John H. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Patti, Charles H. Murphy, John H. |
| author_facet | Patti, Charles H. Murphy, John H. |
| author_role | aut aut |
| author_sort | Patti, Charles H. |
| author_variant | c h p ch chp j h m jh jhm |
| building | Verbundindex |
| bvnumber | BV008810551 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827 |
| callnumber-search | HF5827 |
| callnumber-sort | HF 45827 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17640 |
| ctrlnum | (OCoLC)315272974 (DE-599)BVBBV008810551 |
| dewey-full | 659.1/068 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/068 |
| dewey-search | 659.1/068 |
| dewey-sort | 3659.1 268 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008810551 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:25Z |
| institution | BVB |
| isbn | 0471869996 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005828939 |
| oclc_num | 315272974 |
| open_access_boolean | |
| owner | DE-824 |
| owner_facet | DE-824 |
| physical | XIV, 298 S. graph. Darst. |
| publishDate | 1978 |
| publishDateSearch | 1978 |
| publishDateSort | 1978 |
| publisher | Wiley |
| record_format | marc |
| series2 | Wiley series in marketing. |
| spelling | Patti, Charles H. Verfasser aut Advertising management Cases and concepts Charles H. Patti ; John H. Murphy* New York, NY Wiley 1978 XIV, 298 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in marketing. Advertising Management Werbung (DE-588)4065541-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Management (DE-588)4037278-9 s Werbung (DE-588)4065541-6 s DE-604 Murphy, John H. Verfasser aut |
| spellingShingle | Patti, Charles H. Murphy, John H. Advertising management Cases and concepts Advertising Management Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037278-9 |
| title | Advertising management Cases and concepts |
| title_auth | Advertising management Cases and concepts |
| title_exact_search | Advertising management Cases and concepts |
| title_full | Advertising management Cases and concepts Charles H. Patti ; John H. Murphy* |
| title_fullStr | Advertising management Cases and concepts Charles H. Patti ; John H. Murphy* |
| title_full_unstemmed | Advertising management Cases and concepts Charles H. Patti ; John H. Murphy* |
| title_short | Advertising management |
| title_sort | advertising management cases and concepts |
| title_sub | Cases and concepts |
| topic | Advertising Management Werbung (DE-588)4065541-6 gnd Management (DE-588)4037278-9 gnd |
| topic_facet | Advertising Management Werbung Management |
| work_keys_str_mv | AT patticharlesh advertisingmanagementcasesandconcepts AT murphyjohnh advertisingmanagementcasesandconcepts |