Applying targeted-marketing principles to consumer durables:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass.
1991
|
| Series: | Marketing Science Institute <Cambridge, Mass.>: Report
91,108 : Working paper |
| Subjects: | |
| Physical Description: | 22 S. graph. Darst. |
Staff View
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| id | DE-604.BV008808704 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:25:23Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005827834 |
| oclc_num | 153881076 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 22 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| record_format | marc |
| series | Marketing Science Institute <Cambridge, Mass.>: Report |
| series2 | Marketing Science Institute <Cambridge, Mass.>: Report |
| spelling | Bayus, Barry L. Verfasser aut Applying targeted-marketing principles to consumer durables Barry L. Bayus Cambridge, Mass. 1991 22 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute <Cambridge, Mass.>: Report 91,108 : Working paper Durable goods, Consumer Marketing Marketing Science Institute <Cambridge, Mass.>: Report 91,108 : Working paper (DE-604)BV002814091 91,108 |
| spellingShingle | Bayus, Barry L. Applying targeted-marketing principles to consumer durables Marketing Science Institute <Cambridge, Mass.>: Report Durable goods, Consumer Marketing |
| title | Applying targeted-marketing principles to consumer durables |
| title_auth | Applying targeted-marketing principles to consumer durables |
| title_exact_search | Applying targeted-marketing principles to consumer durables |
| title_full | Applying targeted-marketing principles to consumer durables Barry L. Bayus |
| title_fullStr | Applying targeted-marketing principles to consumer durables Barry L. Bayus |
| title_full_unstemmed | Applying targeted-marketing principles to consumer durables Barry L. Bayus |
| title_short | Applying targeted-marketing principles to consumer durables |
| title_sort | applying targeted marketing principles to consumer durables |
| topic | Durable goods, Consumer Marketing |
| topic_facet | Durable goods, Consumer Marketing |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT bayusbarryl applyingtargetedmarketingprinciplestoconsumerdurables |