Kremer, J. (1992). The complete direct marketing sourcebook: A step-by-step guide to organizing and managing a successful direct marketing program (rev. ed.). Wiley.
Chicago Style (17th ed.) CitationKremer, John. The Complete Direct Marketing Sourcebook: A Step-by-step Guide to Organizing and Managing a Successful Direct Marketing Program. rev. ed. New York u.a: Wiley, 1992.
MLA (9th ed.) CitationKremer, John. The Complete Direct Marketing Sourcebook: A Step-by-step Guide to Organizing and Managing a Successful Direct Marketing Program. rev. ed. Wiley, 1992.
Warning: These citations may not always be 100% accurate.