Comments on Christian Grönroos' strategic management and marketing in the service sector:
This report contains two essays which define Christian Gronroos' latest book: Strategic Management and Marketing in the Service Sector. The theoretical frameworks proposed by Gronroos are discussed, along with marketing issues relevant to the service sector. A chapter by chapter description of...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
1983
|
| Schriftenreihe: | Marketing Science Institute <Cambridge, Mass.>: Report
83,104,1. |
| Schlagworte: | |
| Zusammenfassung: | This report contains two essays which define Christian Gronroos' latest book: Strategic Management and Marketing in the Service Sector. The theoretical frameworks proposed by Gronroos are discussed, along with marketing issues relevant to the service sector. A chapter by chapter description of the work is also included. |
| Beschreibung: | 13 S. |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV008807999 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 931207s1983 |||| 00||| eng d | ||
| 035 | |a (OCoLC)9950355 | ||
| 035 | |a (DE-599)BVBBV008807999 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-945 | ||
| 050 | 0 | |a HD9980.5 | |
| 082 | 0 | |a 658.8 |b B | |
| 084 | |a QR 560 |0 (DE-625)142061: |2 rvk | ||
| 245 | 1 | 0 | |a Comments on Christian Grönroos' strategic management and marketing in the service sector |c by Kenneth L. Bernhardt and G. Lynn Shostack |
| 264 | 1 | |a Cambridge, Mass. |c 1983 | |
| 300 | |a 13 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Marketing Science Institute <Cambridge, Mass.>: Report |v 83,104,1. | |
| 520 | 3 | |a This report contains two essays which define Christian Gronroos' latest book: Strategic Management and Marketing in the Service Sector. The theoretical frameworks proposed by Gronroos are discussed, along with marketing issues relevant to the service sector. A chapter by chapter description of the work is also included. | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Service industries |x Management | |
| 650 | 4 | |a Service industries |x Marketing | |
| 700 | 1 | |a Bernhardt, Kenneth L. |e Sonstige |4 oth | |
| 700 | 1 | |a Shostack, G. L. |e Sonstige |4 oth | |
| 830 | 0 | |a Marketing Science Institute <Cambridge, Mass.>: Report |v 83,104,1. |w (DE-604)BV002814091 |9 83,104,1 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005827305 | ||
Datensatz im Suchindex
| _version_ | 1804123161976897536 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV008807999 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9980 |
| callnumber-raw | HD9980.5 |
| callnumber-search | HD9980.5 |
| callnumber-sort | HD 49980.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 560 |
| ctrlnum | (OCoLC)9950355 (DE-599)BVBBV008807999 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01518nam a2200361 cb4500</leader><controlfield tag="001">BV008807999</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">931207s1983 |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)9950355</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008807999</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-945</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9980.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="b">B</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 560</subfield><subfield code="0">(DE-625)142061:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Comments on Christian Grönroos' strategic management and marketing in the service sector</subfield><subfield code="c">by Kenneth L. Bernhardt and G. Lynn Shostack</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cambridge, Mass.</subfield><subfield code="c">1983</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">13 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Report</subfield><subfield code="v">83,104,1.</subfield></datafield><datafield tag="520" ind1="3" ind2=" "><subfield code="a">This report contains two essays which define Christian Gronroos' latest book: Strategic Management and Marketing in the Service Sector. The theoretical frameworks proposed by Gronroos are discussed, along with marketing issues relevant to the service sector. A chapter by chapter description of the work is also included.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bernhardt, Kenneth L.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Shostack, G. L.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Marketing Science Institute <Cambridge, Mass.>: Report</subfield><subfield code="v">83,104,1.</subfield><subfield code="w">(DE-604)BV002814091</subfield><subfield code="9">83,104,1</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005827305</subfield></datafield></record></collection> |
| id | DE-604.BV008807999 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T17:25:23Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005827305 |
| oclc_num | 9950355 |
| open_access_boolean | |
| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 13 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| record_format | marc |
| series | Marketing Science Institute <Cambridge, Mass.>: Report |
| series2 | Marketing Science Institute <Cambridge, Mass.>: Report |
| spelling | Comments on Christian Grönroos' strategic management and marketing in the service sector by Kenneth L. Bernhardt and G. Lynn Shostack Cambridge, Mass. 1983 13 S. txt rdacontent n rdamedia nc rdacarrier Marketing Science Institute <Cambridge, Mass.>: Report 83,104,1. This report contains two essays which define Christian Gronroos' latest book: Strategic Management and Marketing in the Service Sector. The theoretical frameworks proposed by Gronroos are discussed, along with marketing issues relevant to the service sector. A chapter by chapter description of the work is also included. Marketing Service industries Management Service industries Marketing Bernhardt, Kenneth L. Sonstige oth Shostack, G. L. Sonstige oth Marketing Science Institute <Cambridge, Mass.>: Report 83,104,1. (DE-604)BV002814091 83,104,1 |
| spellingShingle | Comments on Christian Grönroos' strategic management and marketing in the service sector Marketing Science Institute <Cambridge, Mass.>: Report Marketing Service industries Management Service industries Marketing |
| title | Comments on Christian Grönroos' strategic management and marketing in the service sector |
| title_auth | Comments on Christian Grönroos' strategic management and marketing in the service sector |
| title_exact_search | Comments on Christian Grönroos' strategic management and marketing in the service sector |
| title_full | Comments on Christian Grönroos' strategic management and marketing in the service sector by Kenneth L. Bernhardt and G. Lynn Shostack |
| title_fullStr | Comments on Christian Grönroos' strategic management and marketing in the service sector by Kenneth L. Bernhardt and G. Lynn Shostack |
| title_full_unstemmed | Comments on Christian Grönroos' strategic management and marketing in the service sector by Kenneth L. Bernhardt and G. Lynn Shostack |
| title_short | Comments on Christian Grönroos' strategic management and marketing in the service sector |
| title_sort | comments on christian gronroos strategic management and marketing in the service sector |
| topic | Marketing Service industries Management Service industries Marketing |
| topic_facet | Marketing Service industries Management Service industries Marketing |
| volume_link | (DE-604)BV002814091 |
| work_keys_str_mv | AT bernhardtkennethl commentsonchristiangronroosstrategicmanagementandmarketingintheservicesector AT shostackgl commentsonchristiangronroosstrategicmanagementandmarketingintheservicesector |