APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (1992). Marketing management: Knowledge and skills ; text, analysis, cases, plans (3. ed.). Irwin.

Chicago Style (17th ed.) Citation

Peter, Jerome Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills ; Text, Analysis, Cases, Plans. 3. ed. Homewood, Ill. u.a: Irwin, 1992.

MLA (9th ed.) Citation

Peter, Jerome Paul, and James H. Donnelly. Marketing Management: Knowledge and Skills ; Text, Analysis, Cases, Plans. 3. ed. Irwin, 1992.