Tourism marketing and management in the Caribbean:
The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst developing countries. The marketing and management strategies underpinning this rapidly expanding industry are assuming increasing impo...
Saved in:
| Format: | Book |
|---|---|
| Language: | English |
| Published: |
London u.a.
Routledge
1993
|
| Edition: | 1. publ. |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Summary: | The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst developing countries. The marketing and management strategies underpinning this rapidly expanding industry are assuming increasing importance in policy formation as governments are relying more and more on tourism as a gateway to economic growth and expansion Tourism Marketing and Management in the Caribbean offers the first comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and the role of the Caribbean Tourism Organization. It goes on to look at aspects of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries highlighted. Discussion of the impact of US and EC policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development. The final section assesses the future of Caribbean tourism, and provides recommendations for Caribbean tourism marketing and management strategy This authoritative account of tourism in the Caribbean is drawn from leading scholars of tourism as well as high-profile decision makers within the industry. These include tourism directors, government officials and the Secretary General of the Caribbean Tourism Organization |
| Item Description: | Literaturverz. S. [246] - 256 |
| Physical Description: | XXVI, 270 S. Kt. |
| ISBN: | 0415072638 |
Staff View
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| 520 | 3 | |a The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst developing countries. The marketing and management strategies underpinning this rapidly expanding industry are assuming increasing importance in policy formation as governments are relying more and more on tourism as a gateway to economic growth and expansion | |
| 520 | |a Tourism Marketing and Management in the Caribbean offers the first comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and the role of the Caribbean Tourism Organization. It goes on to look at aspects of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries highlighted. Discussion of the impact of US and EC policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development. The final section assesses the future of Caribbean tourism, and provides recommendations for Caribbean tourism marketing and management strategy | ||
| 520 | |a This authoritative account of tourism in the Caribbean is drawn from leading scholars of tourism as well as high-profile decision makers within the industry. These include tourism directors, government officials and the Secretary General of the Caribbean Tourism Organization | ||
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Record in the Search Index
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| adam_text | Contents
I
List of figures ix
List of tables xi
Notes on editors and contributors xiii
Preface xxi
Foreword xxiii
Acknowledgements xxiv
Abbreviations xxv
Map xxviii
1 Caribbean tourism marketing, management and development
strategies 1
1 Dennis J. Gayle and Jonathan N. Goodrich
2 The Caribbean Tourism Organization in historical perspective 20
Jean S. Holder
Part I Tourism marketing and management
3 Tourism in the Bahamas an appraisal 31
AinsleyM. O Reilly
4 The Jamaican tourist industry: domestic economic growth and
development 41
Dennis J. Gayle
5 Tourism and taxes: the case of Barbados 58
Ransford W. Palmer
6 Tourism product development and marketing in St Lucia 69
Agnes Francis
7 Formulating tourism development strategy in Trinidad and
Tobago 78
Gwendoline Williams
viii Contents
8 The sociopolitical implications of tourism development in Guyana 88
Festus Brotherson, Jr
9 Tourism in socialist Cuba 100
Maria Dolores Espino ;
Part II Sectoral issues
10 Cruise industry outlook in the Caribbean 113
Robert Dickinson
11 Health care tourism in the Caribbean 122
Jonathan N. Goodrich
12 Innovation and the future of Caribbean tourism 129 !
Auliana Poon
13 Heritage tourism and the myth of Caribbean paradise 143
Rex Nettleford
14 Managing for excellence in Caribbean hotels 147
Peter Gqffe
15 Integrating tourism and agricultural development 155
Albert J. Gomes
16 The new tourism in the Caribbean: reappraising market
segmentation 167
Dennis Conway
Part III The impact of US and EC policies
17 US trade policy and tourism development in the Caribbean 181
Melissa D. Coyle
18 The tourism sector and Lome IV 197
Gabriel P. Lee
Part IV Caribbean tourism in the year 2000
19 The Caribbean Tourism Organization s role in Caribbean
tourism development towards the year 2000 205
Jean S. Holder
20 Caribbean tourism in the year 2000 220
John H. Bell
21 Conclusion 236
Dennis J. Gayle and Jonathan N. Goodrich
Bibliography 246
Author index 257
Corporate index 259
Subject index 261
Figures
4.1 What did you enjoy most? 52
4.2 What displeased you most? 52
4.3 Would you recommend Jamaica? 53
4.4 Would you return to Jamaica? 53
Tables
I
|
11 The Caribbean Basin (1990) 6
12 A summary of Caribbean tourism marketing activities 12
3.1 International tourism indicators for the Bahamas, 1978 91 35
3.2 Average hotel occupancy, 1987 91 38
4.1 Total visitor arrivals at Jamaica, 1976 90 42
5.1 Percentage distribution of total tax revenues, Barbados
1977 87 59
5.2 Tax revenue as a percentage of GDP, 1977 86 59
5.3 Seasonally adjusted quarterly data 61
5.4 Results of regression analysis 62
5.5 Barbados tourist arrivals and receipts, 1977 87 63
5.6 Regression analysis for two sub periods 64
5.7 Percentage change in industrial production and consumer
prices, 1980 8 66
5.8 Estimates of overvaluation of the Barbadian dollar 67
6.1 Visitor arrivals, 1981 90 71
6.2 Visitor arrivals by country of origin 71
6.3 Visitor expenditure, sources of tourist dollar (1990) 72
7.1 Organizations represented during consultations 80
9.1 International visitors to Cuba by selected areas of origin 102
9.2 Foreign visitors to Cuba by major country of origin
(in thousands) 103
9.3 Tourist accommodation in Cuba, 1989 and 1990 105
Hi Some typical elements of health care treatments at some
hotels or resorts 123
12.1 Occupancy rates for Jamaica, 1984 (%) 133
12.2 Comparative occupancy rates for the local private sector in
Barbados, Jamaica, Trinidad, and Tobago, 1984 (%) 133
15.1 Cost of food and beverages per available room purchased by
hotels in the Caribbean, 1990 157
xii Tables
15.2 Total purchases of food and beverages by Caribbean hotels,
1990 158
15.3 Tourist arrivals by place of stay 159
15.4 Estimated total food and beverages purchased to support
tourist industry in the Caribbean, 1990 160
15.5 Agriculture s share of GDP in selected Caribbean countries
(1989 data) 162
15.6 Hotel purchases, prices and sources of supply (dummy table) 164
19.1 International tourist arrivals, 1980 2000 206
19.2 International tourist arrivals: world and Caribbean, 1970 90 206
19.3 Visitor expenditure as a percentage of GDP, 1981 90 207
19.4 Tourist arrivals by major market (thousands) 208
19.5 Stayover tourist arrivals in the Caribbean (thousands) 209
19.6 Cruise passenger arrivals (thousands) 211
21.1 Recommendations for Caribbean tourism marketing and
management strategy 244
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| spelling | Tourism marketing and management in the Caribbean ed. by Dennis J. Gayle ... 1. publ. London u.a. Routledge 1993 XXVI, 270 S. Kt. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. [246] - 256 The Caribbean has long been idealized for its sun-drenched sand and azure seas. Indeed, this area now has the largest regional tourism industry in the world amongst developing countries. The marketing and management strategies underpinning this rapidly expanding industry are assuming increasing importance in policy formation as governments are relying more and more on tourism as a gateway to economic growth and expansion Tourism Marketing and Management in the Caribbean offers the first comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and the role of the Caribbean Tourism Organization. It goes on to look at aspects of tourism marketing and management on a region-by-region basis, covering the Bahamas, Jamaica, Barbados, St Lucia, Trinidad and Tobago, Guyana and Cuba. Detailed analysis follows of sectors within the industry, such as heritage and health care, with central issues such as the intense competition between the cruise ship and hotel industries highlighted. Discussion of the impact of US and EC policies on Caribbean tourism provides an important international perspective. Throughout, the focus is on the contribution of the regional tourism industry to Caribbean economic growth and development. The final section assesses the future of Caribbean tourism, and provides recommendations for Caribbean tourism marketing and management strategy This authoritative account of tourism in the Caribbean is drawn from leading scholars of tourism as well as high-profile decision makers within the industry. These include tourism directors, government officials and the Secretary General of the Caribbean Tourism Organization Toerisme gtt Tourism Caribbean Area Tourismus (DE-588)4018406-7 gnd rswk-swf Karibik (DE-588)4073241-1 gnd rswk-swf Karibik (DE-588)4073241-1 g Tourismus (DE-588)4018406-7 s DE-604 Gayle, Dennis J. Sonstige oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005767411&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Tourism marketing and management in the Caribbean |
| title_auth | Tourism marketing and management in the Caribbean |
| title_exact_search | Tourism marketing and management in the Caribbean |
| title_full | Tourism marketing and management in the Caribbean ed. by Dennis J. Gayle ... |
| title_fullStr | Tourism marketing and management in the Caribbean ed. by Dennis J. Gayle ... |
| title_full_unstemmed | Tourism marketing and management in the Caribbean ed. by Dennis J. Gayle ... |
| title_short | Tourism marketing and management in the Caribbean |
| title_sort | tourism marketing and management in the caribbean |
| topic | Toerisme gtt Tourism Caribbean Area Tourismus (DE-588)4018406-7 gnd |
| topic_facet | Toerisme Tourism Caribbean Area Tourismus Karibik |
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