Holdings: The dynamics of mass communication

The dynamics of mass communication:

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Bibliographic Details
Main Author:	Dominick, Joseph R. (Author)
Format:	Book
Language:	English
Published:	New York u.a. McGraw-Hill 1993
Edition:	4. ed.
Series:	McGraw-Hill series in mass communication
Subjects:	Massenmedien Mass media Massenkommunikation
Online Access:	Inhaltsverzeichnis
Physical Description:	XXII, 616 S. Ill., graph. Darst.
ISBN:	0070178054

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MARC


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Record in the Search Index

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adam_text	********************************* CONTENTS PREFACE XXI THENATUREANDFUNCTIONOFMASSCOMMUNICATIONSYSTEMS 1 PART {)IIE COMMUNICATION: MASSANDOTHERFORMS 3 ELEMENTSINTHECOMMUNICATIONPROCESS 6 TRANSMITTINGTHEMESSAGE 6 RECEIVINGTHEMESSAGE 8 COMMUNICATIONSETTINGS 11 INTERPERSONALCOMMUNICATION 11 MACHINE-ASSISTEDINTERPERSONALCOMMUNICATION 12 MASSCOMMUNICATION 18 NATUREOFTHEMASSCOMMUNICATOR 21 FORMALORGANIZATIONS 22 THEGATEKEEPERS 22 OPERATINGEXPENSES 24 COMPETINGFORPROFITS 25 MODELSFORSTUDYINGMASSCOMMUNICATION 25 MASSCOMMUNICATIONMEDIA 28 DEFININGMASSMEDIA 28 THEENDOFMASSCOMMUNICATIONAS WEKNOWIT? 28 MASSMEDIASYMBIOSIS 30 SUGGESTIONSFORFURTHERREADING 31 USESANDFUNCTIONSOFMASSCOMMUNICATION 32 THE ROLEOFMASSCOMMUNICATION 33 FUNCTIONSOFMASSCOMMUNICATIONFORSOCIETY 33 SURVEILLANCE 34 INTERPRETATION 39 LINKAGE 42 TRANSMISSIONOFVALUES 43 ENTERTAINMENT 47 HOWPEOPLEUSETHEMASSMEDIA 48 COGNITION 49 DIVERSION 49 SOCIALUTILITY 52 WITHDRAWAL 53 CONTENT ANDCONTEXT 54 SUGGESTIONSFORFURTHER READING 54 IX CONTENTS THEGLOBALVILLAGE:INTERNATIONAL ANDCOMPARATIVE MASSMEDIASYSTEMS 55 INTERNATIONAL MEDIA SYSTEMS 57 GLOBALPRINT MEDIA 57 GLOBALBROADCASTING 58 ISSUES 60 COMPARATIVE MEDIA SYSTEMS THEORIES OFTHEPRESS 63 CONTROLAND OWNERSHIP OFTHEMEDIA ROLEOFTHEMEDIA IN VARIOUS COUNTRIES ECONOMICDIFFERENCES 68 EXAMPLES OFOTHER SYSTEMS 69 SUGGESTIONS FORFURTHER READING 63 65 67 75 :; 1J; , PART T/IJ() THEPRINTMEDIA 77 ~ HISTORYOFTHE PRINT MEDIA 79 EARLYHISTORY OFPRINTING 80 JOURNALISM INEARLYAMERICA 81 THE BEGINNINGS OFREVOLUTION 82 MAGAZINES OFTHE COLONIALPERIOD 83 BOOKSOFTHE COLONIALPERIOD 85 CONTENT: TOPICALITEMS AND PARTISAN POLITICS 85 THE POLITICALPRESS: 1790-1830 86 MAGAZINES AFTER THEREVOLUTION 88 BIRTHOFTHEMASSNEWSPAPER 89 THE PENNY PRESS 90 SIGNIFICANCE OFTHEPENNY PRESS 91 MAGAZINES IN THEPENNY-PRESS ERA 92 BOOKSIN THEPENNY-PRESS ERA 94 CONTENT: POPULARAPPEAL OFTHEPENNY PRESS 94 ASURGEINGROWTH 96 NEWSPAPERS BECOMEBIG BUSINESS 96 YELLOWJOURNALISM 98 THEMAGAZINE BOOM 100 THE PAPERBACK BOOM 101 TRENDS TOWARD CONSOLIDATION ANDSPECIALIZATION 102 NEWSPAPERS IN THEEARLY TWENTIETH CENTURY 102 JAZZ JOURNALISM 103 THEIMPACT OFTHEDEPRESSION 104 MAGAZINE DEVELOPMENT 105 BOOKSIN THEEARLY TWENTIETH CENTURY 106 ECONOMIC INFLUENCES: 1945-1969 107 POSTWAR NEWSPAPERS 107 POSTWARMAGAZINES 108 POSTWARBOOKS:PAPERBACKSAND CONSOLIDATION 108 MODERNPRINTMEDIA 108 THEIMPACT OF USATODAY 108 REPORTING 109 OWNERSHIP 109 ECONOMICS 110 RECENTCONTENTTRENDS 111 NEWSPAPERS STANDARDIZE; MAGAZINES AND BOOKSDIVERSIFY: PRESENT TRENDS 111 SUGGESTIONSFORFURTHERREADING 112 ~ CHAPTER 5 STRUCTURE OFTHE NEWSPAPERINDUSTRY TYPESOFNEWSPAPERS 114 DAILIES 114 WEEKLIES 117 RECAPTURING READERS 118 SPECIAL-SERVICE ANDMINORITY NEWSPAPERS 120 NEWSPAPEROWNERSHIP 122 THE GROWTH OFNEWSPAPER GROUP OWNERS 122 THE DECLINEOFCOMPETITION 123 THEPROSAND CONSOFGROUP OWNERSHIP 123 PRODUCINGTHENEWSPAPER 124 DEPARTMENTS ANDSTAFF 124 PUBLISHING THENEWSPAPER 124 TECHNOLOGYIN THENEWSROOM 126 ECONOMICS 127 ADVERTISING REVENUE 128 CIRCULATION REVENUE 129 GENERAL EXPENSES 130 ISSUES 131 CAREERSINTHENEWSPAPERINDUSTRY 132 ENTRY-LEVEL POSITIONS 132 UPWARD MOBILITY 134 SUGGESTIONSFORFURTHERREADING 135 ~ CHAPTER 6 STRUCTURE OFTHEMAGAZINE INDUSTRY ORGANIZATIONOFTHEMAGAZINEINDUSTRY 137 CONTENT CATEGORIES 138 FUNCTION CATEGORIES 141 MAGAZINE OWNERSHIP 143 PRODUCINGTHEMAGAZINE 144 DEPARTMENTS AND STAFF 144 PUBLISHING THEMAGAZINE 146 ECONOMICS 148 ISSUES 151 CAREERSINTHEMAGAZINEINDUSTRY 151 ENTRY-LEVEL POSITIONS 151 UPWARD MOBILITY 152 SUGGESTIONSFORFURTHERREADING 153 CONTENTS 113 136 CONTENTS STRUCTURE OFTHE BOOKINDUSTRY ORGANIZATIONOFTHEBOOKINDUSTRY 155 PUBLISHERS 156 DISTRIBUTORS 157 RETAILERS 158 OWNERSHIP 160 PRODUCINGTHEBOOK 161 DEPARTMENTS AND STAFF 161 PUBLISHING THEBOOK 162 ECONOMICS 164 ISSUES 166 CAREERSINBOOKPUBLISHING 168 SUGGESTIONSFORFURTHERREADING 170 154 PART TIIREE THEELECTRONICMEDIA 171 HISTORYOFRADIOANDRECORDING 173 EARLYYEARSOFTHESOUND-RECORDINGANDRADIOINDUSTRIES 173 POPULAR MUSIC CONTENT: SENTIMENT ANDINNOVATION 175 THE EVOLUTIONOFRADIOASAMASSMEDIUM 177 BIG BUSINESSSTEPSIN 177 RADIOREACHESAMASSAUDIENCE 178 THE DEVELOPMENT OFIMPROVED RECEIVERS 179 RADIO GOESCOMMERCIAL 180 THE EMERGENCE OFNETWORKS 182 GOVERNMENT SUPPORT ANDREGULATION 182 EARLY RADIO CONTENT: LIVE MUSIC, VARIETY, ANDDRAMA 183 THE IMPACTOFRADIOONTHERECORDINDUSTRY 184 SHIFTINGFORTUNES:1930-1944 185 THE GREAT DEPRESSION 185 RADIO CONTENT: ESCAPISMANDREALITY 186 WORLD WAR II 187 INNOVATIONANDCHANGE:1945-1954 188 FM 188 TV 188 INNOVATIONS INRECORDING 188 GROWTHANDSTABILIZATION:1955-1970 190 1970TOTHEPRESENT 191 CONTENTTRENDS 1945-PRESENT 194 SPECIALIZED FORMATS 194 SOUND RECORDING 194 THE COMING OFROCKANDROLL 195 ROCKGOESCOMMERCIAL 198 THEBRITISHINVASION 199 RECENTTRENDS 199 METAL,RAP,RETROROCK,ANDFOLK SUGGESTIONSFORFURTHER READING DISCOGRAPHY 202 CONTENTS 200 202 STRUCTUREOFTHERADIOINDUSTRY 204 ORGANIZATIONOFTHERADIOINDUSTRY 204 LOCALSTATIONS,NETS,ANDSYNDICATORS 205 AM ANDFMSTATIONS 206 DIGITALAUDIOBROADCASTING(DAB) 207 STATIONFORMATS 208 FORMATHOMOGENIZATION 210 OWNERSHIP 211 PRODUCING RADIOPROGRAMS 211 DEPARTMENTSANDSTAFF 211 PUTTINGTOGETHERAPROGRAM 213 ECONOMICSINTHERADIOINDUSTRY 216 SOURCESOFREVENUE 216 GENERALEXPENSES 217 INCREASINGCOMPETITION 218 NONCOMMERCIALRADIO 219 ISSUES 220 CAREERSINRADIO 222 ENTRY-LEVELPOSITIONS 222 UPWARDMOBILITY 222 SUGGESTIONSFORFURTHER READING 223 STRUCTUREOFTHERECORDINGINDUSTRY 224 ORGANIZATIONOFTHERECORDINDUSTRY 224 TALENT 225 PRODUCTION 226 DISTRIBUTION 226 RETAIL 227 OWNERSHIP 228 PRODUCING RECORDS 229 DEPARTMENTSANDSTAFF 229 MAKINGARECORDORTAPE 233 ECONOMICSOFTHERECORDINGINDUSTRY 235 ECONOMICTRENDSINTHEINDUSTRY 235 REVENUESFROMRECORDSALES 237 ROCKPERFORMERS:THEBOTTOMLINE 238 ISSUES 240 CAREERSINTHERECORDINGINDUSTRY 243 ENTRY-LEVELPOSITIONS 244 UPWARDMOBILITY 245 SUGGESTIONSFORFURTHER READING 245 CONTENTS HISTORYOFFILMANDTELEVISION EARLYHISTORYOFTHEMOTIONPICTURE 246 BIRTHOFTHEMPPC 250 THESTARSYSTEM 250 CONSOLIDATIONANDGROWTH 252 THEROARINGTWENTIES 252 TELLINGSTORIESWITHFILM:CONTENTTRENDSTO1927 THECOMINGOFSOUND 255 THESTUDIOYEARS 257 COMPETITIONANDCHANGE:TELEVISION GOVERNMENTINTERVENTION 260 THESTRNCTUREOFEARLYTELEVISION 261 UHF,COLOR,ANDNETWORKDOMINANCE CHANGINGCONTENTTRENDS INTV 263 THEGOLDENAGEOFTELEVISION 263 THEREACTIONOFTHEFILMINDUSTRY 264 RECAPTURINGANAUDIENCE:FILMINTHETVAGE MODERNTRENDS INFILMANDTV 267 WANINGPOWER:THE1960SFILMINDUSTRY 267 COMINGOFAGE:TELEVISIONINTHE1960S 267 YEARSOFTURMOIL:TV CONTENTINTHE1960S 269 UPWARDTRENDS:THE1970SFILMINDUSTRY 271 INCREASINGFORTUNES:FILMINTHE1980SAND1990S VERTICALINTEGRATIONII 273 FILMCONTENT:1970-PRESENT 274 GROWINGPUBLICCONCERN:TELEVISIONINTHE1970S TELEVISIONINTHE1980SAND1990S:THEDECLINE OFNETWORKDOMINANCE 277 CABLE SCONTINUEDGROWTH 277 ZIPPING,ZAPPING,ANDGRAZING TV CONTENT:1970STOTHEPRESENT SUGGESTIONSFORFURTHERREADING 246 253 260 261 266 273 276 278 279 280 STRUCTURE OFTHE MOTIONPICTURE INDUSTRY 281 ORGANIZATIONOFTHEFILMINDUSTRY 281 PRODUCTION 282 DISTRIBUTION 282 EXHIBITION 284 OWNERSHIP 284 PRODUCINGMOTIONPICTURES 286 DEPARTMENTS 286 BEHINDTHESCENES 287 ECONOMICS 291 FINANCINGFILMS 292 DEALINGWITHTHEEXHIBITOR 293 CABLEANDHOMEVIDEO:THE HOLLYWOODCONNECTION 295 ISSUES 296 CAREERSINFILM 298 ENTRY-LEVELPOSITIONS 299 UPWARDMOBILITY 300 SUGGESTIONSFORFURTHERREADING 300 STRUCTURE OFTHETELEVISIONINDUSTRY 301 CONTENTS ORGANIZATIONOFTHETRADITIONALTELEVISIONINDUSTRY 302 PRODUCTION 302 DISTRIBUTION 303 EXHIBITION 306 OWNERSHIP 307 PRODUCINGTELEVISIONPROGRAMS 308 DEPARTMENTSANDSTAFF 308 GETTINGTVPROGRAMSONTHEAIR 310 ECONOMICS 312 COMMERCIALTIME 312 WHEREDIDTHEMONEYGO? 313 THENETWORKSANDTHECASEOFTHEVANISHINGVIEWER 314 FIN-SYN 314 PUBLICBROADCASTING 316 ASHORTHISTORY 316 PROGRAMMINGANDFINANCING 318 CABLETELEVISION 319 HISTORY:FROMPUNYWEAKLINGTOBULLY? 319 OWNERSHIP 323 STRUCTUREOFCATV SYSTEMS 323 PROGRAMMINGANDFINANCING 324 HOMEVIDEO 328 SATELLITEDISHES 329 ISSUES 331 CAREERSINTHETELEVISIONINDUSTRY 331 ENTRY-LEVELPOSITIONS 332 UPWARDMOBILITY 332 OTHEROPPORTUNITIES 333 SUGGESTIONSFORFURTHERREADING 333 NEWSGATHERINGANDREPORTING DECIDINGWHATISNEWS 338 CATEGORIESOFNEWSANDREPORTING 341 HARDNEWS 341 SOFTNEWS 342 INVESTIGATIVEREPORTS 342 THENEWSFLOW 344 PRINTMEDIA 345 BROADCASTMEDIA 345 THEWIRE SERVICES 347 MEDIADIFFERENCESINNEWSCOVERAGE 349 WORDSANDPICTURES 349 337 CONTENTS PRINTANDBROADCASTJOURNALISTS 352 NEWSCONSULTANTS 353 TECHNOLOGYANDTVNEWS 353 SIMILARITIESINTHENEWSMEDIA 356 ISSUES 357 CAREERSINNEWSGATHERINGANDREPORTING SUGGESTIONSFORFURTHERREADING 360 359 THESTRUCTURE OFTHE PUBLICRELATIONS INDUSTRY 361 DEFININGPUBLICRELATIONS 363 SHORTHISTORYOFPUBLICRELATIONS 364 ORGANIZATIONOFTHEPUBLICRELATIONSINDUSTRY 367 DEPARTMENTSANDSTAFF 369 THE PUBLICRELATIONSPROGRAM 370 INFORMATIONGATHERING 371 PLANNING 371 COMMUNICATION 372 EVALUATION 372 ECONOMICS 373 ISSUES 374 CAREERSINPUBLICRELATIONS 375 SUGGESTIONSFORFURTHERREADING 376 THESTRUCTURE OFTHEADVERTISINGINDUSTRY 377 DEFININGADVERTISING 377 CAPSULEHISTORYOFADVERTISING 378 ORGANIZATIONOFTHECONSUMERADVERTISINGINDUSTRY 381 ADVERTISERS 381 AGENCIES 382 MEDIA 383 PRODUCINGADVERTISING 385 DEPARTMENTSANDSTAFF 385 THEADVERTISINGCAMPAIGN 386 ECONOMICS 390 ADVERTISING VOLUMEINVARIOUSMEDIA 390 AGENCYCOMPENSATION 391 BUSINESS-TO-BUSINESSADVERTISING 392 CONSUMERVS.BUSINESS-TO-BUSINESSADVERTISING 392 MEDIA 393 APPEALS 394 ISSUES 394 CAREERSINADVERTISING 397 ENTRY-LEVELPOSITIONS 397 UPWARDMOBILITY 398 SUGGESTIONSFORFURTHERREADING 398 REGULATIONOFTHEMASSMEDIA 399 PART FI(LE FONNALCONTROLS:LAWS,RULES,REGULATIONS 401 THEPRESS,THELAW,ANDTHECOURTS 401 A FREEPRESS 401 PRIORRESTRAINT 401 PROTECTINGNEWSSOURCES 405 THEREPORTER S PRIVILEGE 406 SEARCH ANDSEIZURE 407 COVERINGTHECOURTS 409 PUBLICITY BEFOREANDDURING ATRIAL 409 GAGRULES 410 CAMERAS ANDMICROPHONES IN THE COURTROOM 411 REPORTERS ACCESSTOINFORMATION 414 GOVERNMENT INFORMATION 414 ACCESSTONEWS SCENES 414 DEFAMATION 415 INVASIONOFPRIVACY 419 COPYRIGHT 420 OBSCENITYANDPORNOGRAPHY 421 REGULATINGBROADCASTING 424 THEEQUAL OPPORTUNITIES RULE 426 THEFAIRNESS DOCTRINE 426 REGULATINGCABLETV 426 REGULATINGADVERTISING 427 DECEPTIVEADVERTISING 427 COMMERCIAL SPEECHUNDER THEFIRSTAMENDMENT 428 CONCLUDINGSTATEMENT 432 SUGGESTIONSFORFURTHERREADING 432 INFONNAL CONTROLS:ETHICS,CODES,SELF-REGULATIONS, ANDEXTERNALPRESSURES 433 PERSONALETHICS 434 ETHICAL PRINCIPLES 434 A MODELFOR INDIVIDUAL ETHICAL DECISIONS 436 PERFORMANCECODES 440 THE PRINT MEDIA 440 BROADCASTING ANDFILM 442 OTHER MEDIA CODESOFPERFORMANCE ANDETHICS 446 INTERNALCONTROLS 446 ORGANIZATIONAL POLICY:TELEVISION NETWORKS STANDARDS AND PRACTICES 446 ORGANIZATIONAL POLICY:NEWSPAPERS ANDMAGAZINES 447 SELF-CRITICISM 450 PROFESSIONALSELF-REGULATION INADVERTISING 450 OUTSIDEINFLUENCES 451 ECONOMICPRESSURES 451 PRESSURE GROUPS 455 PRESSCOUNCILS 457 EDUCATION 457 SUGGESTIONSFORFURTHERREADING 457 XVII , , PART G MASSMEDIAAUDIENCES 459 1 AUDIENCECHARACTERISTICS ANDPATTERNS OFUSE 461 STAGESOFAUDIENCEEVOLUTION 462 THEPRINTMEDIAAUDIENCE 463 THERILDIOANDSOUND-RECORDINGAUDIENCES 464 THEFILMANDTELEVISIONAUDIENCES PRECONDITIONSFORMEDIAEXPOSURE TIME 467 ECONOMICS 467 DIMENSIONSOFTHEAUDIENCE 468 NEWSPAPERAUDIENCES 469 MAGAZINEAUDIENCES 472 BOOKAUDIENCES 473 RILDIOAUDIENCES 473 SOUND-RECORDINGAUDIENCES 474 MOTIONPICTUREAUDIENCES 474 TELEVISIONAUDIENCES 476 INTERMEDIACOMPARISONS 479 THE SOCIALCONTEXT 480 SUGGESTIONSFORFURTHER READING 466 467 482 ~N LLPT:L~R 20 MASSMEDIA FEEDBACKSYSTEMS FORMSOFFEEDBACK 483 FEEDBACKCHARACTERISTICS 484 COLLECTINGANDEXPRESSINGDATA 485 MESSAGESANDCHANNELS 486 FEEDBACK:THE PRINTMEDIA 487 LETTERSTOTHEEDITOR 487 THEABC 487 TOTALAUDIENCEDATA 488 FEEDBACK:RADIOANDSOUNDRECORDING 490 RILDIOAUDIENCERESPONSES 490 ARBITRONANDTHEDIARYMETHOD 491 SOUND-RECORDINGAUDIENCERESPONSES 494 FEEDBACK:TELEVISIONANDFILM 495 TELEVISIONVIEWERRESPONSES 495 MEASURINGTV VIEWING 497 TELEVISIONRILTINGS 501 DETERMININGTHEACCURACYOFRILTINGS 501 QUESTIONNAIRES,CONCEPTTESTING,ANDPILOTTESTING FILMINDUSTRYAUDIENCERESPONSES 506 COMPILINGBOX-OFFICERECEIPTS 506 MARKETRESEARCH 506 SUGGESTIONSFORFURTHER READING 508 483 503 THESOCIALIMPACTOFMASSCOMMUNICATION 509 PART CFETTEIV EFFECTSOFMASSCOMMUNICATIONONKNOWLEDGE ANDATTITUDES 511 THE MEDIAANDSOCIALIZATION 512 THEMEDIA ASAPRIMARY SOURCEOFINFORMATION 513 SHAPING ATTITUDES, PERCEPTIONS,AND BELIEFS 514 CULTIVATIONANALYSIS 521 METHODOLOGY 521 RESEARCHFINDINGS 522 CHILDREN ANDTELEVISIONADVERTISING A VULNERABLEAUDIENCE? 525 EFFECTS OFSPECIALSELLING TECHNIQUES 527 CHILDREN S ADS AND CONSUMER SOCIALIZATION THE DIFFUSIONOFNEWSANDINFORMATION AGENDASETTING 534 TELEVISIONANDCOGNITIVESKILLS SUGGESTIONSFORFURTHER READING 525 529 530 536 537 THEEFFECTSOFMASSCOMMUNICATION ONBEHAVIOR 538 INVESTIGATIN~ASS COMMUNICATION EFFECTS 540 MEDIAEFFECTSONBEHAVIOR:ACAPSULEHISTORY 540 GROWING PUBLIC CONCERN 541 THE 1970S: CONCERNOVERTV VIOLENCE 542 THE IMPACTOFTELEVISEDVIOLENCE 545 SURVEY RESULTS 545 EXPERIMENTAL RESULTS 547 THE CATHARSIS VS.STIMULATION DEBATE 548 BANDURA S EXPERIMENT 549 COMPLICATING FACTORS 550 FIELDEXPERIMENTS 550 ENCOURAGINGPROSOCIALBEHAVIOR 553 THERAPEUTIC EFFECTS 554 DEVELOPING SELF-CONTROL 554 COOPERATION,SHARING, ANDHELPING 554 SURVEY DATA 555 OTHER BEHAVIORALEFFECTS 556 POLITICALBEHAVIOR 556 EFFECTSOFOBSCENITYANDPORNOGRAPHY 561 TELEVISIONANDBEHAVIORDISORDERS 562 SUGGESTIONSFORFURTHER READING 563 XIX MASSMEDIA IN THEFUTURE PART. EFT.WT MASSCOMMUNICATIONANDTHEFUTURE 565 567 PRINTMEDIA:NEWSPAPERS,MAGAZINES,ANDBOOKS 567 RADIOANDSOUNDRECORDING 570 HOMECOMPUTERS 570 THE FUTUREOFMOTIONPICTURES 571 TELEVISION:ONTHEHORIZON 574 FLAT-SCREENTV 576 INTERACTIVETV 576 TELECONFERENCINGANDTELECOMMUTING 577 VIRTUALREALITY 580 MASSCOMMUNICATIONINTHEFUTURE:CRITICALISSUES 581 PRIVACY 582 FRAGMENTATIONANDISOLATION 582 OVERLOADINTHEINFORMATIONSOCIETY 583 ESCAPE 584 THE FARFUTURE 584 LASERSANDCOHERENTLIGHT 584 HOLOGRAMS 585 HOLOGRAPHYWHENPEIFECTED 588 THE FARTHERFUTURE 589 SUGGESTIONSFORFURTHERREADING 590 GLOSSARY 591 INDEX 605
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spelling	Dominick, Joseph R. Verfasser aut The dynamics of mass communication Joseph R. Dominick 4. ed. New York u.a. McGraw-Hill 1993 XXII, 616 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in mass communication Massenmedien Mass media Massenkommunikation (DE-588)4037875-5 gnd rswk-swf Massenkommunikation (DE-588)4037875-5 s DE-604 SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005709947&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle	Dominick, Joseph R. The dynamics of mass communication Massenmedien Mass media Massenkommunikation (DE-588)4037875-5 gnd
subject_GND	(DE-588)4037875-5
title	The dynamics of mass communication
title_auth	The dynamics of mass communication
title_exact_search	The dynamics of mass communication
title_full	The dynamics of mass communication Joseph R. Dominick
title_fullStr	The dynamics of mass communication Joseph R. Dominick
title_full_unstemmed	The dynamics of mass communication Joseph R. Dominick
title_short	The dynamics of mass communication
title_sort	the dynamics of mass communication
topic	Massenmedien Mass media Massenkommunikation (DE-588)4037875-5 gnd
topic_facet	Massenmedien Mass media Massenkommunikation
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MARC

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