Broadcast advertising & promotion!: a handbook for students and professionals
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
Hastings House Publ.
1983
|
| Series: | Communication arts books
|
| Subjects: | |
| Physical Description: | X, 449 S. Ill., graph. Darst. |
| ISBN: | 0803808011 |
Staff View
MARC
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| 245 | 1 | 0 | |a Broadcast advertising & promotion! |b a handbook for students and professionals |c Fred L. Bergendorff ; Charles H. Smith ; Lance Webster* |
| 246 | 1 | 3 | |a Broadcast advertising and promotion! |
| 264 | 1 | |a New York |b Hastings House Publ. |c 1983 | |
| 300 | |a X, 449 S. |b Ill., graph. Darst. | ||
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| 700 | 1 | |a Smith, Charles H. |e Verfasser |4 aut | |
| 700 | 1 | |a Webster, Lance |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005706299 | ||
Record in the Search Index
| _version_ | 1804122998277406720 |
|---|---|
| any_adam_object | |
| author | Bergendorff, Fred L. Smith, Charles H. Webster, Lance |
| author_facet | Bergendorff, Fred L. Smith, Charles H. Webster, Lance |
| author_role | aut aut aut |
| author_sort | Bergendorff, Fred L. |
| author_variant | f l b fl flb c h s ch chs l w lw |
| building | Verbundindex |
| bvnumber | BV008667348 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.B74 |
| callnumber-search | HF6146.B74 |
| callnumber-sort | HF 46146 B74 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 37860 |
| ctrlnum | (OCoLC)8495216 (DE-599)BVBBV008667348 |
| dewey-full | 659.2/93845453 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.2/93845453 |
| dewey-search | 659.2/93845453 |
| dewey-sort | 3659.2 893845453 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008667348 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:22:47Z |
| institution | BVB |
| isbn | 0803808011 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005706299 |
| oclc_num | 8495216 |
| open_access_boolean | |
| owner | DE-824 |
| owner_facet | DE-824 |
| physical | X, 449 S. Ill., graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Hastings House Publ. |
| record_format | marc |
| series2 | Communication arts books |
| spelling | Bergendorff, Fred L. Verfasser aut Broadcast advertising & promotion! a handbook for students and professionals Fred L. Bergendorff ; Charles H. Smith ; Lance Webster* Broadcast advertising and promotion! New York Hastings House Publ. 1983 X, 449 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Communication arts books Publicité radiodiffusée Broadcast advertising Smith, Charles H. Verfasser aut Webster, Lance Verfasser aut |
| spellingShingle | Bergendorff, Fred L. Smith, Charles H. Webster, Lance Broadcast advertising & promotion! a handbook for students and professionals Publicité radiodiffusée Broadcast advertising |
| title | Broadcast advertising & promotion! a handbook for students and professionals |
| title_alt | Broadcast advertising and promotion! |
| title_auth | Broadcast advertising & promotion! a handbook for students and professionals |
| title_exact_search | Broadcast advertising & promotion! a handbook for students and professionals |
| title_full | Broadcast advertising & promotion! a handbook for students and professionals Fred L. Bergendorff ; Charles H. Smith ; Lance Webster* |
| title_fullStr | Broadcast advertising & promotion! a handbook for students and professionals Fred L. Bergendorff ; Charles H. Smith ; Lance Webster* |
| title_full_unstemmed | Broadcast advertising & promotion! a handbook for students and professionals Fred L. Bergendorff ; Charles H. Smith ; Lance Webster* |
| title_short | Broadcast advertising & promotion! |
| title_sort | broadcast advertising promotion a handbook for students and professionals |
| title_sub | a handbook for students and professionals |
| topic | Publicité radiodiffusée Broadcast advertising |
| topic_facet | Publicité radiodiffusée Broadcast advertising |
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