Psychological processes and advertising effects: theory, research, and applications
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Hillsdale, NJ u.a.
Erlbaum
1985
|
| Ausgabe: | 1. print. |
| Schlagworte: | |
| Beschreibung: | IX, 305 S. graph. Darst. |
| ISBN: | 0898595150 |
Internformat
MARC
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| 245 | 1 | 0 | |a Psychological processes and advertising effects |b theory, research, and applications |c ed. by Linda F. Alwitt ... |
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Datensatz im Suchindex
| _version_ | 1804122913223213056 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV008583192 |
| classification_rvk | CW 7500 |
| ctrlnum | (OCoLC)300592095 (DE-599)BVBBV008583192 |
| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| edition | 1. print. |
| format | Book |
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| genre | (DE-588)1071861417 Konferenzschrift 1983 Chicago Ill. gnd-content |
| genre_facet | Konferenzschrift 1983 Chicago Ill. |
| id | DE-604.BV008583192 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:21:25Z |
| institution | BVB |
| isbn | 0898595150 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005640835 |
| oclc_num | 300592095 |
| open_access_boolean | |
| owner | DE-824 |
| owner_facet | DE-824 |
| physical | IX, 305 S. graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Erlbaum |
| record_format | marc |
| spelling | Psychological processes and advertising effects theory, research, and applications ed. by Linda F. Alwitt ... 1. print. Hillsdale, NJ u.a. Erlbaum 1985 IX, 305 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbung (DE-588)4065541-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbepsychologie (DE-588)4140889-5 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1983 Chicago Ill. gnd-content Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s Psychologie (DE-588)4047704-6 s 1\p DE-604 Werbepsychologie (DE-588)4140889-5 s 2\p DE-604 Alwitt, Linda F. Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Psychological processes and advertising effects theory, research, and applications Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Psychologie (DE-588)4047704-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4062644-1 (DE-588)4140889-5 (DE-588)4047704-6 (DE-588)1071861417 |
| title | Psychological processes and advertising effects theory, research, and applications |
| title_auth | Psychological processes and advertising effects theory, research, and applications |
| title_exact_search | Psychological processes and advertising effects theory, research, and applications |
| title_full | Psychological processes and advertising effects theory, research, and applications ed. by Linda F. Alwitt ... |
| title_fullStr | Psychological processes and advertising effects theory, research, and applications ed. by Linda F. Alwitt ... |
| title_full_unstemmed | Psychological processes and advertising effects theory, research, and applications ed. by Linda F. Alwitt ... |
| title_short | Psychological processes and advertising effects |
| title_sort | psychological processes and advertising effects theory research and applications |
| title_sub | theory, research, and applications |
| topic | Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Werbepsychologie (DE-588)4140889-5 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | Werbung Verbraucherverhalten Werbepsychologie Psychologie Konferenzschrift 1983 Chicago Ill. |
| work_keys_str_mv | AT alwittlindaf psychologicalprocessesandadvertisingeffectstheoryresearchandapplications |