Causal models in marketing:
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Bibliographic Details
Main Author: Bagozzi, Richard P. (Author)
Format: Book
Language:English
Published: New York u.a. Wiley 1980
Edition:1. print.
Series:Theories in marketing series
Subjects:
Item Description:Literaturverz. S. 276 - 293
Physical Description:XV, 303 S. graph. Darst.
ISBN:0471015164

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