International marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. u.a.
Irwin
1993
|
| Edition: | 8. ed. |
| Series: | The Irwin series in marketing
|
| Subjects: | |
| Physical Description: | XXIV, 776 S. Ill., graph. Darst., Kt. |
| ISBN: | 025612874X 0256105138 |
Staff View
MARC
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Record in the Search Index
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| any_adam_object | |
| author | Cateora, Philip R. |
| author_facet | Cateora, Philip R. |
| author_role | aut |
| author_sort | Cateora, Philip R. |
| author_variant | p r c pr prc |
| building | Verbundindex |
| bvnumber | BV008563344 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1009 |
| callnumber-raw | HF1009.5 |
| callnumber-search | HF1009.5 |
| callnumber-sort | HF 41009.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)25914052 (DE-599)BVBBV008563344 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8. ed. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV008563344 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:21:09Z |
| institution | BVB |
| isbn | 025612874X 0256105138 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005628207 |
| oclc_num | 25914052 |
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| owner | DE-859 DE-739 |
| owner_facet | DE-859 DE-739 |
| physical | XXIV, 776 S. Ill., graph. Darst., Kt. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin series in marketing |
| spelling | Cateora, Philip R. Verfasser aut International marketing Philip R. Cateora 8. ed. Homewood, Ill. u.a. Irwin 1993 XXIV, 776 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cateora, Philip R. International marketing Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4037589-4 (DE-588)4123623-3 |
| title | International marketing |
| title_auth | International marketing |
| title_exact_search | International marketing |
| title_full | International marketing Philip R. Cateora |
| title_fullStr | International marketing Philip R. Cateora |
| title_full_unstemmed | International marketing Philip R. Cateora |
| title_short | International marketing |
| title_sort | international marketing |
| topic | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing (DE-588)4125431-4 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Multinationales Unternehmen Export marketing International business enterprises Internationales Marketing Marketing Lehrbuch |
| work_keys_str_mv | AT cateoraphilipr internationalmarketing |