Business research methods:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill. u.a.
Irwin
1991
|
| Ausgabe: | 4. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXIII, 760 S. graph. Darst. |
| ISBN: | 0256092656 |
Internformat
MARC
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| 245 | 1 | 0 | |a Business research methods |c C. William Emory ; Donald R. Cooper |
| 250 | |a 4. ed. | ||
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Datensatz im Suchindex
| _version_ | 1820240315702837248 |
|---|---|
| adam_text |
Contents
Part I Introduction to Business Research
Chapter 1 Research in Business 3
Why Study Research? 5
The Value of Acquiring Skills 6
What Is Research? 6
Cases 1 to 6 7
Is Research Always Problem Based? 11
What Is the Purpose of the Study? 12
Business Research Defined 14
How Scientific Is Business Research? 14
What Is Good Research? 15
The Manager Researcher Relationship 18
Decision Driven Research 18
Participant Contributions 19
Client Relations Problems 19
Summary 20
Discussion Questions 21
Notes 22
Suggested Readings 22
Further Study: Ethics in Business Research 23
Chapter 2 Scientific Thinking 35
Styles of Thinking 36
Sources of Knowledge 37
The Thought Process: Reasoning 42
Deduction 42
Induction 43
Combining Induction and Deduction 45
Reflective Thinking and the Scientific Method 47
The Scientific Attitude 48
Understanding Theory: Components and Connections 49
Concepts 49
Constructs 51
Definitions 53
Variables 55
Propositions and Hypotheses 58
Theory 62
Models 63
Summary 64
Discussion Questions 66
Notes 67
Suggested Readings 69
Chapter 3 The Research Process 70
The Origin of a Research Need 73
Academic Research 73
Applied Management Research 74
Tool and Data Driven Research 75
Formulating the Problem 75
Is It Researchable? 75
The Question Hierarchy 77
Exploration 80
Question Revision: Fine Tuning 81
Designing the Study 81
Sampling 82
Resource Allocation and Budgets 83
The Value of Research Information 83
Evaluation Methods 84
The Research Proposal 86
Proposal Contents 87
Pilot Testing 88
Data Collection 88
Analysis and Interpretation 89
Reporting the Results 90
Chapter Close Up 91
Summary 95
Discussion Questions 96
Notes 98
Suggested Readings 99
Further Study: Decision Theory Example 99
Chapter 4 The Research Proposal 111
The Value of Proposals 113
Value to the Sponsor 113
Value to the Researcher 115
Types of Research Proposals 115
Student Proposals 117
Internal Proposals 117
External Proposals 120
Structuring the Research Proposal 120
Executive Summary 120
Problem Statement 121
Research Objectives 121
Literature Review 122
Importance/Benefits of the Study 122
Research Design 123
Data Analysis 123
Nature and Form of Results 124
Qualifications of Researchers 124
Budget 125
Schedule 127
Facilities and Special Resources 127
Project Management 127
Bibliography 129
Appendixes 130
Evaluating the Research Proposal 130
Summary 131
Discussion Questions 132
Notes 133
Suggested Readings 134
Part II The Design of Research
Chapter 5 Design Strategies 137
What Is Research Design? 138
Classification of Designs 139
Exploratory Studies 144
Means of Exploration 145
Descriptive Studies 148
Causal Studies 150
The Concept of Cause 150
Causal Relationships 154
Testing Causal Hypotheses 156
Summary 160
Discussion Questions 162
Notes 163
Suggested Readings 164
Further Study: Critiquing the Design of Studies 165
Chapter 6 Measurement 168
The Nature of Measurement 170
What is Measured 170
Measurement Scales 171
Nominal Scales 172
Ordinal Scales 173
Interval Scales 175
Ratio Scales 176
Sources of Measurement Differences 177
Error Sources 178
The Characteristics of Sound Measurement 179
Validity 179
Reliability 185
Practicality 189
The Development of Measurement Tools 190
Chapter Close Up 192
Summary 198
Discussion Questions 199
Notes 201
Suggested Readings 202
Chapter 7 Scaling Design 204
The Nature of Scaling 205
Scaling Defined 205
Scale Classification 206
Response Methods 208
Rating Scales 208
Ranking Scales 212
Scale Construction Techniques 216
Arbitrary Scales 216
Consensus Scaling 217
Item Analysis 219
Cumulative Scales 222
Factor Scales 224
Other Scaling Techniques 230
Summary 232
Conh
Discussion Questions 233
Notes 236
Suggested Readings 238
Further Study: Semantic Differential Scales 239
Chapter 8 Sampling Design 240
The Nature of Sampling 241
Why Sample? 242
What Is a Good Sample? 243
Types of Sample Design 244
Probability Sampling 245
Steps in Sampling Design 245
Sampling Concepts 250
Sampling of Attributes 257
Chapter Close Up 259
Complex Probability Sampling 264
Systematic Sampling 265
Stratified Sampling 266
Cluster Sampling 268
Double Sampling 271
Nonprobability Sampling 273
Practical Considerations 273
Methods 274
Summary 277
Discussion Questions 280
Notes 281
Suggested Readings 282
Part III The Sources and Collection of Data
Chapter 9 Secondary Data Sources 285
The Nature of Secondary Data Sources 286
Uses of Secondary Data 286
Advantages and Disadvantages of Secondary Data 287
Retrieval of Secondary Data 287
Types of Secondary Sources 288
Internal Sources 288
External Sources 288
Statistical Guides and Data Sources 289
Census Data 291
Data Search Procedure 292
The Search Task 292
Computer Search Procedure 294
Library Search Procedure 299
Chapter Close Up 306
Extracting Information 309
Note Taking 310
Evaluating Secondary Data 311
Summary 312
Discussion Questions 313
Notes 315
Suggested Readings 316
Chapter 10 Survey Methods 317
Characteristics of Surveys 318
Applications 319
Personal Interviewing 320
Evaluation of the Personal Interview 320
Interviewing Technique 321
Interview Problems 327
Telephone Interviewing 330
Evaluation of the Telephone Interview 330
Mail Surveys 332
Evaluation of the Mail Survey 333
Improving Returns 333
Implementing the Mail Survey 335
Selecting an Optimal Method 337
Suppliers of Survey Services 340
Summary 341
Discussion Questions 342
Notes 343
Suggested Readings 345
Chapter 11 Survey Instruments 347
The Instrument Development Process 348
Question Hierarchy 348
Survey Strategy 351
Schedule Design 354
Question Construction 355
Question Content 356
Question Wording 361
Response Structure 366
Question Sequence 370
Chapter Close Up 372
Validity in Experimentation 424
Internal Validity 424
External Validity 427
Experimental Research Designs 428
Preexperimental Designs 428
True Experimental Designs 430
Extensions of True Experimental Design 432
Quasi Experiments 436
Chapter Close Up 438
Summary 440
Discussion Questions 442
Notes 444
Suggested Readings 444
Part IV Analysis and Presentation of Data
Chapter 14 Data Preparation and Preliminary Analysis 449
Editing 450
Field Editing 451
Central Editing 451
Coding 452
Coding Rules 452
Codebook Construction 454
Closed Question Coding 454
Open Question Coding 457
Using Content Analysis for Open Questions 457
"Don't Know" Responses 460
The Evolution of Data Entry 463
Technological Changes 463
Data Entry Formats 465
Preliminary Analysis 467
An Exploratory Data Analysis Approach 469
Chapter Close Up 470
Techniques for Displaying and Examining Distributions 476
Frequency Tables, Barcharts, and Piecharts 476
Histograms 477
Stem and Leaf Displays 481
Boxplots 484
Transformation 489
Crosstabulation 495
The Use of Percentages 496
Elaboration and Control Variables 498
Computer Generated Tables 505
Summary 508
Discussion Questions 510
Notes 514
Suggested Readings 516
Chapter 15 Hypothesis Testing 518
Hypothesis Testing 519
Testing Approaches 519
Statistical Significance 520
The Logic of Hypothesis Testing 521
Statistical Testing Procedures 528
Tests of Significance 529
Types of Tests 529
How to Select a Test 532
One Sample Case 533
Two Independent Samples Case 538
Two Related Samples Case 543
k Independent Samples Case 547
k Related Samples Case 558
Summary 561
Discussion Questions 563
Notes 567
Suggested Readings 568
Further Study: Additional Nonparametric Significance Tests
Chapter 16 Measures of Association 580
Bivariate Correlation Analysis 583
Pearson's Product Moment Coefficient r 583
Scatterplots for Exploring Relationships 584
The Assumptions of r 587
Computation and Testing of r 587
Correlation Matrix 590
Interpretation of Correlations 591
Bivariate Linear Regression 593
The Basic Model 595
Concept Application 596
Method of Least Squares 599
Predictions 603
Testing the Goodness of Fit 605
Nonparametric Measures of Association 608
Measures for Nominal Data 608
Measures for Ordinal Data 613
Sources of Existing Questions 374
Pretesting 376
Methods of Pretesting 377
Purposes of Pretesting 378
Summary 380
Discussion Questions 382
Notes 384
Suggested Readings 386
Further Study: Student Survey of Project Managers 387
Chapter 12 Observation 399
The Uses of Observation 400
Nonbehavioral Observation 400
Behavioral Observation 401
Evaluation of the Observational Method 402
The Observer Subject Relationship 404
Directness of Observation 404
Concealment 404
Participation 405
Conducting an Observational Study 406
The Type of Study 406
Content Specification 407
Observer Training 408
Data Collection 409
Unobtrusive Measures 410
Summary 411
Discussion Questions 412
Notes 413
Suggested Readings 414
Chapter 13 Experimentation 415
What Is Experimentation? 416
An Evaluation of Experiments 417
Advantages 417
Disadvantages 418
Conducting an Experiment 419
Selecting Relevant Variables 419
Specifying the Levels of Treatment 420
Controlling the Experimental Environment 420
Choosing the Experimental Design 421
Selecting and Assigning Subjects 421
Pilot Testing, Revising, and Testing 422
Data Analysis 423
Summary 618
Discussion Questions 620
Notes 623
Suggested Readings 625
Chapter 17 Multivariate Analysis: An Overview 626
Selecting a Multivariate Technique 628
Dependency Techniques 630
Multiple Regression 630
Discriminant Analysis 634
MANOVA 636
Canonical Analysis 641
LISREL 642
Conjoint Analysis 644
Interdependency Techniques 649
Factor Analysis 649
Cluster Analysis 655
Multidimensional Scaling 658
Summary 662
Discussion Questions 664
Notes 666
Suggested Readings 667
Chapter 18 Presenting Results: Written and Oral Reports 668
The Written Research Report 669
Short Reports 669
Long Reports 670
Research Report Format 672
Prefactory Items 672
Introduction 675
Methodology 676
Findings 677
Conclusions 678
Appendixes 679
Bibliography 679
Writing the Report 679
Prewriting Concerns 680
Writing the Draft 682
Presentation Considerations 686
Presentation of Statistics 687
Text Presentation 687
Semitabular Presentation 688
(jonten
Tabular Presentation 688
Graphic Presentation 689
Oral Presentations 697
Preparation 697
Delivery 699
Audiovisuals 700
Summary 702
Discussion Questions 703
Notes 704
Suggested Readings 705
Appendixes
Appendix A Business Reference Tools 709
Appendix B Selected Statistical Tables 735
Index 747 |
| any_adam_object | 1 |
| author | Emory, C. W. Cooper, Donald R. |
| author_facet | Emory, C. W. Cooper, Donald R. |
| author_role | aut aut |
| author_sort | Emory, C. W. |
| author_variant | c w e cw cwe d r c dr drc |
| building | Verbundindex |
| bvnumber | BV008546789 |
| classification_rvk | QP 300 |
| ctrlnum | (OCoLC)464222219 (DE-599)BVBBV008546789 |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV008546789 |
| illustrated | Illustrated |
| indexdate | 2025-01-03T15:00:38Z |
| institution | BVB |
| isbn | 0256092656 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005618054 |
| oclc_num | 464222219 |
| open_access_boolean | |
| owner | DE-945 DE-188 |
| owner_facet | DE-945 DE-188 |
| physical | XXIII, 760 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Irwin |
| record_format | marc |
| spelling | Emory, C. W. Verfasser aut Business research methods C. William Emory ; Donald R. Cooper 4. ed. Homewood, Ill. u.a. Irwin 1991 XXIII, 760 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Virksomhedsanalyser Unternehmenstheorie (DE-588)4078614-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Konjunkturforschung (DE-588)4128162-7 gnd rswk-swf Empirische Sozialforschung (DE-588)4014606-6 gnd rswk-swf Betriebswirtschaftslehre (DE-588)4069402-1 gnd rswk-swf Information (DE-588)4026899-8 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Wirtschaftswissenschaften (DE-588)4066528-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Methodologie (DE-588)4139716-2 gnd rswk-swf Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd rswk-swf Entscheidungsprozess (DE-588)4121202-2 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Operations Research (DE-588)4043586-6 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Management (DE-588)4037278-9 s Forschung (DE-588)4017894-8 s Methodologie (DE-588)4139716-2 s 2\p DE-604 Betriebswirtschaftslehre (DE-588)4069402-1 s Empirische Sozialforschung (DE-588)4014606-6 s Forschungsmethode (DE-588)4155046-8 s 3\p DE-604 Unternehmen (DE-588)4061963-1 s Operations Research (DE-588)4043586-6 s 4\p DE-604 Unternehmenstheorie (DE-588)4078614-6 s 5\p DE-604 Wirtschaftswissenschaften (DE-588)4066528-8 s 6\p DE-604 Empirische Wirtschaftsforschung (DE-588)4014609-1 s 7\p DE-604 Information (DE-588)4026899-8 s 8\p DE-604 Konjunkturforschung (DE-588)4128162-7 s 9\p DE-604 Entscheidungsprozess (DE-588)4121202-2 s 10\p DE-604 Cooper, Donald R. Verfasser aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005618054&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 5\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 6\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 7\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 8\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 9\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 10\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Emory, C. W. Cooper, Donald R. Business research methods Virksomhedsanalyser Unternehmenstheorie (DE-588)4078614-6 gnd Management (DE-588)4037278-9 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Forschungsmethode (DE-588)4155046-8 gnd Operations Research (DE-588)4043586-6 gnd |
| subject_GND | (DE-588)4078614-6 (DE-588)4037278-9 (DE-588)4128162-7 (DE-588)4014606-6 (DE-588)4069402-1 (DE-588)4026899-8 (DE-588)4017894-8 (DE-588)4066528-8 (DE-588)4061963-1 (DE-588)4139716-2 (DE-588)4014609-1 (DE-588)4121202-2 (DE-588)4155046-8 (DE-588)4043586-6 (DE-588)4123623-3 |
| title | Business research methods |
| title_auth | Business research methods |
| title_exact_search | Business research methods |
| title_full | Business research methods C. William Emory ; Donald R. Cooper |
| title_fullStr | Business research methods C. William Emory ; Donald R. Cooper |
| title_full_unstemmed | Business research methods C. William Emory ; Donald R. Cooper |
| title_short | Business research methods |
| title_sort | business research methods |
| topic | Virksomhedsanalyser Unternehmenstheorie (DE-588)4078614-6 gnd Management (DE-588)4037278-9 gnd Konjunkturforschung (DE-588)4128162-7 gnd Empirische Sozialforschung (DE-588)4014606-6 gnd Betriebswirtschaftslehre (DE-588)4069402-1 gnd Information (DE-588)4026899-8 gnd Forschung (DE-588)4017894-8 gnd Wirtschaftswissenschaften (DE-588)4066528-8 gnd Unternehmen (DE-588)4061963-1 gnd Methodologie (DE-588)4139716-2 gnd Empirische Wirtschaftsforschung (DE-588)4014609-1 gnd Entscheidungsprozess (DE-588)4121202-2 gnd Forschungsmethode (DE-588)4155046-8 gnd Operations Research (DE-588)4043586-6 gnd |
| topic_facet | Virksomhedsanalyser Unternehmenstheorie Management Konjunkturforschung Empirische Sozialforschung Betriebswirtschaftslehre Information Forschung Wirtschaftswissenschaften Unternehmen Methodologie Empirische Wirtschaftsforschung Entscheidungsprozess Forschungsmethode Operations Research Lehrbuch |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005618054&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT emorycw businessresearchmethods AT cooperdonaldr businessresearchmethods |