Advertising: Theory and practice
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Illinois
Irwin
1983
|
| Edition: | 11. ed. |
| Subjects: | |
| Physical Description: | XV, 509 S. Ill., graph. Darst. |
| ISBN: | 0256028516 |
Staff View
MARC
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| 100 | 1 | |a Sandage, Charles H. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising |b Theory and practice |c Charles H. Sandage ; Vernon Fryburger ; Kim Rotzoll* |
| 250 | |a 11. ed. | ||
| 264 | 1 | |a Homewood, Illinois |b Irwin |c 1983 | |
| 300 | |a XV, 509 S. |b Ill., graph. Darst. | ||
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| 700 | 1 | |a Rotzoll, Kim B. |d 1935- |e Verfasser |0 (DE-588)122691903 |4 aut | |
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Sandage, Charles H. Fryburger, Vernon Rotzoll, Kim B. 1935- |
| author_GND | (DE-588)122691903 |
| author_facet | Sandage, Charles H. Fryburger, Vernon Rotzoll, Kim B. 1935- |
| author_role | aut aut aut |
| author_sort | Sandage, Charles H. |
| author_variant | c h s ch chs v f vf k b r kb kbr |
| building | Verbundindex |
| bvnumber | BV008463190 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17380 |
| ctrlnum | (OCoLC)9480644 (DE-599)BVBBV008463190 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | 11. ed. |
| format | Book |
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| id | DE-604.BV008463190 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:19:53Z |
| institution | BVB |
| isbn | 0256028516 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005567410 |
| oclc_num | 9480644 |
| open_access_boolean | |
| owner | DE-824 |
| owner_facet | DE-824 |
| physical | XV, 509 S. Ill., graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Irwin |
| record_format | marc |
| spelling | Sandage, Charles H. Verfasser aut Advertising Theory and practice Charles H. Sandage ; Vernon Fryburger ; Kim Rotzoll* 11. ed. Homewood, Illinois Irwin 1983 XV, 509 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Fryburger, Vernon Verfasser aut Rotzoll, Kim B. 1935- Verfasser (DE-588)122691903 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sandage, Charles H. Fryburger, Vernon Rotzoll, Kim B. 1935- Advertising Theory and practice Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising Theory and practice |
| title_auth | Advertising Theory and practice |
| title_exact_search | Advertising Theory and practice |
| title_full | Advertising Theory and practice Charles H. Sandage ; Vernon Fryburger ; Kim Rotzoll* |
| title_fullStr | Advertising Theory and practice Charles H. Sandage ; Vernon Fryburger ; Kim Rotzoll* |
| title_full_unstemmed | Advertising Theory and practice Charles H. Sandage ; Vernon Fryburger ; Kim Rotzoll* |
| title_short | Advertising |
| title_sort | advertising theory and practice |
| title_sub | Theory and practice |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung |
| work_keys_str_mv | AT sandagecharlesh advertisingtheoryandpractice AT fryburgervernon advertisingtheoryandpractice AT rotzollkimb advertisingtheoryandpractice |