Soap operas for social change: toward a methodology for entertainment-education television
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Westport, Conn. u.a.
Praeger
1993
|
| Edition: | 1. publ. |
| Series: | Media and society series
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Literaturverz. S. 133-138 |
| Physical Description: | XXII, 143 S. Ill., graph. Darst. |
| ISBN: | 0275943895 |
Staff View
MARC
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| 245 | 1 | 0 | |a Soap operas for social change |b toward a methodology for entertainment-education television |c Heidi Noel Nariman |
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| 264 | 1 | |a Westport, Conn. u.a. |b Praeger |c 1993 | |
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| 650 | 4 | |a Téléromans - Aspect social - Mexique | |
| 650 | 4 | |a Télévision en éducation | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Television in education | |
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Record in the Search Index
| _version_ | 1804122718136696832 |
|---|---|
| adam_text | Contents
Illustrations xi
Foreword by Everett M. Rogers xiii
Preface xv
Introduction xix
1 Formulation of the Entertainment Education Strategy for
Development Communication in Mexico 1
What Is an Entertainment Education Soap Opera? 2
Miguel Sabido: Creator of Entertainment Education
Soap Operas 5
The Growth of Mexico s Private Commercial Television
Industry and Its Role in National Development
Communication 8
Why the Soap Opera? 13
Mexico s Six Entertainment Education Soap Operas 15
2 Theoretical Components of Entertainment Education
Soap Operas 27
Sabido Seeks a Theoretical Basis for Entertainment Education
Soap Operas 11
viii Contents
Sabido Adapts Five Theories to His Entertainment Education
Soap Opera Formula 28
Theoretical Applications 31
Summary 45
3 Assembling an Entertainment Education Soap Opera
Based on Formative Evaluation Research 47
Overview of Formative Research 47
Determining Research Techniques 55
Incorporating Formative Evaluation Research in Production
Design 56
Designing the Soap Opera 58
Research and Production Guidelines 67
4 Summative Evaluation Research: Testing Hypotheses and
Measuring the Effects of Entertainment Education Soap
Operas in Mexico 73
Organizational Background 74
A Theoretical Basis for the Formulation of Evaluation Research
Hypotheses and Design 74
Research on Commercial Hypotheses 79
Research on Perceptual Hypotheses 85
Research on Attitudinal Hypotheses 89
Research on Informational Hypotheses 92
Research on Behavioral Hypotheses 94
Research on Macrosocial Hypotheses 96
Conclusions 96
5 Building upon Mexico s Experience with
Entertainment Education Soap Operas;
Summary and Conclusions 101
Toward an Everyday Policy for Television Programming
in Mexico 101
Transferring the Entertainment Education Soap Opera
Methodology to Other Nations 102
Additional Transfers of Sabido s Entertainment Education
Methodology 107
Lessons Learned: Guidelines for the Use of Miguel Sabido s
Entertainment Education Strategy HI
Conclusions 1^
Contents ix
References 133
Index 139
Photographs from Soap Opera Scenes and Award Ceremonies follow p. 71.
Illustrations
TABLES
1.1 Key Events in the Formation of Television in Mexico 11
1.2 Miguel Sabido s Six Entertainment Education Soap
Operas Telecast Nationally by Televisa in Mexico 16
2.1 Function of Theories in Entertainment Education Soap
Operas 29
2.2 Universal Physiological and Psychological Archetypes
Used as Prototypes for Characters in
Entertainment Education Soap Operas 39
3.1 Objectives of an Entertainment Education Soap Opera 49
4.1 The Hierarchy of Effects Model 75
4.2 Six Steps for Behavior Acquisition from
Entertainment Education Soap Operas: Basis for
Evaluation Research Hypotheses 78
4.3 Hypothesized Effects of Entertainment Education
Soap Operas 80
4.4 Ratings of Entertainment Education Soap Operas 82
4.5 Ratings Tendencies for Broadcast Hour of
Entertainment Education Soap Operas Based on
Twenty Five Years of Average Ratings for This Hour 83
4.6 Analysis of Ratings Tendencies Within the Barm of Each
Entertainment Education Soap Opera 85
xii Illustrations
4.7 Export Sales of Miguel Sabido s Entertainment Education
Soap Operas 86
FIGURES
2.1 The Shannon and Weaver Model of Communication 32
2.2 Communication Circuit of a Commercial Soap Opera 33
2.3 Communication Circuit of the Entertainment Education
Soap Opera Ven Conmigo 34
3.1 Value Network and Communication Circuit of the
Entertainment Education Soap Opera Acompaname 60
4.1 Number of New Family Planning Clients 97
4.2 Mexico 1970 88, Average Number of Children per Family 98
|
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| dewey-search | 302.23/45/0972 |
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| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | 1. publ. |
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| geographic_facet | Mexiko |
| id | DE-604.BV008325928 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:18:19Z |
| institution | BVB |
| isbn | 0275943895 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005499299 |
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| owner_facet | DE-12 DE-M472 DE-188 |
| physical | XXII, 143 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Praeger |
| record_format | marc |
| series2 | Media and society series |
| spelling | Nariman, Heidi N. Verfasser aut Soap operas for social change toward a methodology for entertainment-education television Heidi Noel Nariman 1. publ. Westport, Conn. u.a. Praeger 1993 XXII, 143 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Media and society series Literaturverz. S. 133-138 Sabido, Miguel Sabido, Miguel <1937-> Téléromans - Aspect social Téléromans - Aspect social - Mexique Télévision en éducation Gesellschaft Television in education Television soap operas Social aspects Television soap operas Social aspects Mexico Weiterbildung (DE-588)4117622-4 gnd rswk-swf Soapopera (DE-588)4181712-6 gnd rswk-swf Unterhaltung (DE-588)4186996-5 gnd rswk-swf Mexiko Mexiko (DE-588)4039058-5 gnd rswk-swf Mexiko (DE-588)4039058-5 g Soapopera (DE-588)4181712-6 s Unterhaltung (DE-588)4186996-5 s Weiterbildung (DE-588)4117622-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005499299&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Nariman, Heidi N. Soap operas for social change toward a methodology for entertainment-education television Sabido, Miguel Sabido, Miguel <1937-> Téléromans - Aspect social Téléromans - Aspect social - Mexique Télévision en éducation Gesellschaft Television in education Television soap operas Social aspects Television soap operas Social aspects Mexico Weiterbildung (DE-588)4117622-4 gnd Soapopera (DE-588)4181712-6 gnd Unterhaltung (DE-588)4186996-5 gnd |
| subject_GND | (DE-588)4117622-4 (DE-588)4181712-6 (DE-588)4186996-5 (DE-588)4039058-5 |
| title | Soap operas for social change toward a methodology for entertainment-education television |
| title_auth | Soap operas for social change toward a methodology for entertainment-education television |
| title_exact_search | Soap operas for social change toward a methodology for entertainment-education television |
| title_full | Soap operas for social change toward a methodology for entertainment-education television Heidi Noel Nariman |
| title_fullStr | Soap operas for social change toward a methodology for entertainment-education television Heidi Noel Nariman |
| title_full_unstemmed | Soap operas for social change toward a methodology for entertainment-education television Heidi Noel Nariman |
| title_short | Soap operas for social change |
| title_sort | soap operas for social change toward a methodology for entertainment education television |
| title_sub | toward a methodology for entertainment-education television |
| topic | Sabido, Miguel Sabido, Miguel <1937-> Téléromans - Aspect social Téléromans - Aspect social - Mexique Télévision en éducation Gesellschaft Television in education Television soap operas Social aspects Television soap operas Social aspects Mexico Weiterbildung (DE-588)4117622-4 gnd Soapopera (DE-588)4181712-6 gnd Unterhaltung (DE-588)4186996-5 gnd |
| topic_facet | Sabido, Miguel Sabido, Miguel <1937-> Téléromans - Aspect social Téléromans - Aspect social - Mexique Télévision en éducation Gesellschaft Television in education Television soap operas Social aspects Television soap operas Social aspects Mexico Weiterbildung Soapopera Unterhaltung Mexiko |
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