Practical radio promotions:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Boston u.a.
Focal pr.
1992
|
| Schriftenreihe: | Broadcasting
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Lit.verz. S. 91-92 |
| Beschreibung: | XII, 92 S. Ill. |
| ISBN: | 0240800907 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vii
Introduction ix j
1 The Growth of Radio Promotions 1 ;
The Golden Age of Radio 1
The Radio Networks Arrive 2 i
Television Arrives 3
Conclusions 6
2 Promotion Management 8
The Management Team: The Promotion Director 8
Promotion Director: Qualifications 11
The Promotion Budget 11
Conclusion 13
3 Selling the Station 15
Developing the Station Image 15
Promotion and Sales 18
Sales Promotion and Client Relations 19
The News Department and the Station Image 20
Audience Maintenance 22
The News Theme: A Community Link 23
Music and Slogans as Theme 25
4 Promotion Elements 26
On Air Promotion 26
The Promotion Mix 28
Publicity and Special Events as Promotion 36
Public Relations as Promotion 38
Copyrights and Releases 39
5 Planning the Promotion Campaign 41
Objectives and Goals 41
Promotion and the Strategic Marketing Plan 43
6 Promotions That Work 51
Getting Your Clients Involved 51
Selling Promotion Ideas to Your Clients 53
Creative Promotions 53
Making Contest Promotions Work for You 64
v A
? vi Practical Radio Promotions
7 Ethics and Promotion Standards 67
Ethics in Radio Promotion 67
When Is a Promotion Unethical? 68
Parting Words about Contests 72
8 Radio Promotions and the Future 74
Radio: The Growth Medium 74
Trends 76
Keys to Target Marketing for the 1990s 78
Radio and the New Technology 81
Promotion Directors and Departments of the Future 82
Glossary 85
Suggested Reading 91
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| id | DE-604.BV008317532 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:18:13Z |
| institution | BVB |
| isbn | 0240800907 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005495123 |
| oclc_num | 915687356 |
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| owner_facet | DE-M472 DE-188 |
| physical | XII, 92 S. Ill. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Focal pr. |
| record_format | marc |
| series2 | Broadcasting |
| spelling | Roberts, Ted E. Verfasser aut Practical radio promotions Ted E. F. Roberts Boston u.a. Focal pr. 1992 XII, 92 S. Ill. txt rdacontent n rdamedia nc rdacarrier Broadcasting Lit.verz. S. 91-92 Hörfunksendung (DE-588)4160384-9 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf Werbesendung (DE-588)4189638-5 s Hörfunksendung (DE-588)4160384-9 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005495123&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Roberts, Ted E. Practical radio promotions Hörfunksendung (DE-588)4160384-9 gnd Werbesendung (DE-588)4189638-5 gnd |
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| title | Practical radio promotions |
| title_auth | Practical radio promotions |
| title_exact_search | Practical radio promotions |
| title_full | Practical radio promotions Ted E. F. Roberts |
| title_fullStr | Practical radio promotions Ted E. F. Roberts |
| title_full_unstemmed | Practical radio promotions Ted E. F. Roberts |
| title_short | Practical radio promotions |
| title_sort | practical radio promotions |
| topic | Hörfunksendung (DE-588)4160384-9 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Hörfunksendung Werbesendung |
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