Principles of marketing:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London u.a.
Routledge
1993
|
| Edition: | 1. publ. |
| Series: | Routledge series in the principles of management
|
| Subjects: | |
| Physical Description: | VII, 249 S. graph. Darst. |
| ISBN: | 0415072662 |
Staff View
MARC
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Record in the Search Index
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| author | Randall, Geoffrey |
| author_facet | Randall, Geoffrey |
| author_role | aut |
| author_sort | Randall, Geoffrey |
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| building | Verbundindex |
| bvnumber | BV008313553 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
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| genre_facet | Einführung |
| id | DE-604.BV008313553 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:18:08Z |
| institution | BVB |
| isbn | 0415072662 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005492383 |
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| physical | VII, 249 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge series in the principles of management |
| spelling | Randall, Geoffrey Verfasser aut Principles of marketing Geoffrey Randall 1. publ. London u.a. Routledge 1993 VII, 249 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge series in the principles of management Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Randall, Geoffrey Principles of marketing Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Geoffrey Randall |
| title_fullStr | Principles of marketing Geoffrey Randall |
| title_full_unstemmed | Principles of marketing Geoffrey Randall |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing gtt Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
| work_keys_str_mv | AT randallgeoffrey principlesofmarketing |