European corporate strategy: heading for 2000
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke u.a.
Macmillan u.a.
1992
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 183 S. |
| ISBN: | 0333558359 0312079168 |
Internformat
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| 650 | 4 | |a Corporations -- European Economic Community countries -- Case studies | |
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Datensatz im Suchindex
| _version_ | 1804122699512938496 |
|---|---|
| adam_text | Contents
List of Tables and Figures viii
Company Quick Reference Chart x
Case Summaries xi
Preface xiii
Acknowledgements xv
1 The Challenges Ahead 1
Introduction I
The Problems 2
The Challenges 4
The Solutions 12
Conclusion 19
PART I EUROPEAN INDUSTRY
2 CMB Packaging: Dissecting a Transnational Merger 25
Looking to Merge 26
The Merger 29
Maximum Decentralisation, Maximum Cohesion 29
Adjusting Course 32
Gambling on the Future 40
3 FAI SpA: The Challenges of Growth 43
Defining a Business 43
The Road to Success 46
Reviewing the Company 48
Planning for the Future 51
The Future? 52
vi Contents
4 The European Truck Manufacturing Industry:
An Industry Overview 54
The 1980s: A Period of Restructuring 55
Today ... 56
The users 56
The manufacturers 57
. . . Looking Beyond 61
The users 62
Distribution 63
The competitors 63
PART II EUROPEAN SERVICES
5 Zust Ambrosetti, SpA: Adopting a European Perspective 73
An Overview of the Major Industry Trends 74
Zust Ambrosetti 74
Cleaning House 77
Looking for an Alternative 80
6 Banco Comercial Portuguese Putting Marketing at the
Forefront 84
Segmentation at Work: the Individual Consumer
Market 91
Targeting the High net worth Individuals 93
Nova Rede Expanding the Target Market 97
Attacking the Corporate Market 100
Future Prospects? 103
7 Amsterdam Airport Schiphol: Creating a World
Mainport 106
Schiphol Airport: What Fs It? 107
What the Airport Includes 109
Schiphol Airport s Income 109
1989 91: A Turbulent Take off into the 1990s 111
Schiphol Mainport: A Policy of Controlled Growth
to Gear Up for the Year 2000 and Beyond 112
Contents vii
8 SAS Scandinavian Airlines: Strategic Alliances in the
Making 120
The Initial Turnaround 121
The Challenge of a Deregulated Europe 123
Looking for Partners 126
The European Quality Alliance 133
Creating a Global Travel Group 136
PART III EUROPEAN CONSUMER GOODS
9 Belfe Clothes: L Eleganza nello Sport 143
An Historical Overview 143
Belfe Today 144
Facing the 1990s 149
10 The Mexx Group: Textbook Innovation at Work 152
The Origins 152
The Turning Point 154
Creating a Corporate Philosophy 155
Production and Operations 157
Pricing 159
New Product Development 159
Mexx s Target Market 160
Mexx s Image in the Market: Keeping up with the
Times 160
Looking to the Future: Keeping Ahead in the 1990s 161
11 Amorim Lage, S.A.: Pasta from Portugal? 165
Amorim Lage: The Need to Break From the Past 171
12 Concluding Remarks 177
Further Reading 180
Index 181
List of Tables and Figures
Tables
2.1 CMB Packaging: overall performance figures 35
2.2 CMB Packaging: key ratios and indicators 35
2.3 CMB Packaging: debt structure 36
2.4 CMB Packaging: internal growth rates 1990/1989 36
3.1 FAI SpA: foreign sales as percentage of total 44
3.2 FAI SpA s export market evolution 44
3.3 FAI SpA: total sales, 1968 90 47
3.4 FAI SpA: employees, 1980 90 48
3.5 FAI SpA: ownership structure 52
3.6 FAI SpA: income statement 52
4.1 Production of trucks in Western Europe, 1980 93 56
4.2 Employment in the European truck industry: leading
manufacturers, 1984 89 57
4.3 Minimum yearly volumes for optimal production 59
4.4 Estimated costs of manufacturing trucks 59
4.5 Productivity indicators in the European truck
industry 59
4.6 National rail and road transport in five EC markets 64
4.7 Selected market share data by manufacturer and by
country 64
4.8 Estimated manufacturers percentage exports outside
Europe 65
5.1 Zust Ambrosetti: Italy s top ten transporters, 1990 75
5.2 Zust Ambrosetti: the development of road and rail
traffic in Europe 76
6.1 Banco Comercial Portugues (BCP): key figures 105
6.2 Banco Comercial Portugues (BCP): profitability
ratios for Portugal s six largest banks 106
7.1 Schiphol Airport: European ranking of the top ten
airports, 1990 108
7.2 Schiphol Airport: consolidated profit and loss 110
7.3 Schiphol Airport: passenger market shares versus
populations 113
List of Tables and Figures ix
7.4 Schiphol Airport: freight market shares versus GNP 113
8.1 SAS Scandinavian Airlines: fleet, as of 31.12.89 135
8.2 SAS Scandinavian Airlines: passenger, freight and
mail traffic, 1989 136
8.3 SAS Scandinavian Airlines: the SAS Group business
units 138
8.4 SAS Group: income per business unit (MSEK) 139
9.1 Belfe SpA: sales, 1980 90 145
9.2 Belfe SpA: A breakdown of advertising expenditure 149
11.1 Development of Amorim Lage s sales, 1984 89 166
11.2 Growth sectors in key pasta markets, 1983 87 168
11.3 Market shares of Portugal s leading cake and biscuit
producers, 1990 172
11.4 Estimated market shares of Portuguese pasta
producers, 1970 90 173
Figures
4.1 Linkages between European truck manufacturers 66
9.1 Belfe SpA: organisation chart 146
9.2 Belfe SpA: divisional organisation chart (Sportswear) 146
10.1 The Mexx Group: internal organisation 157
|
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| discipline | Wirtschaftswissenschaften Geographie |
| edition | 1. publ. |
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| indexdate | 2024-07-09T17:18:02Z |
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| isbn | 0333558359 0312079168 |
| language | English |
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| spelling | Landreth, Oliver L. Verfasser aut European corporate strategy heading for 2000 Oliver L. Landreth 1. publ. Basingstoke u.a. Macmillan u.a. 1992 XV, 183 S. txt rdacontent n rdamedia nc rdacarrier Europäische Gemeinschaften (DE-588)35439-9 gnd rswk-swf Industrie Industries -- European Economic Community countries -- Case studies Corporations -- European Economic Community countries -- Case studies Strategic planning -- European Economic Community countries -- Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Europäische Gemeinschaften. Mitgliedsstaaten (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Unternehmen (DE-588)4061963-1 s Europäische Gemeinschaften (DE-588)35439-9 b DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005488273&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Landreth, Oliver L. European corporate strategy heading for 2000 Europäische Gemeinschaften (DE-588)35439-9 gnd Industrie Industries -- European Economic Community countries -- Case studies Corporations -- European Economic Community countries -- Case studies Strategic planning -- European Economic Community countries -- Case studies Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| subject_GND | (DE-588)35439-9 (DE-588)4037589-4 (DE-588)4061963-1 (DE-588)4522595-3 |
| title | European corporate strategy heading for 2000 |
| title_auth | European corporate strategy heading for 2000 |
| title_exact_search | European corporate strategy heading for 2000 |
| title_full | European corporate strategy heading for 2000 Oliver L. Landreth |
| title_fullStr | European corporate strategy heading for 2000 Oliver L. Landreth |
| title_full_unstemmed | European corporate strategy heading for 2000 Oliver L. Landreth |
| title_short | European corporate strategy |
| title_sort | european corporate strategy heading for 2000 |
| title_sub | heading for 2000 |
| topic | Europäische Gemeinschaften (DE-588)35439-9 gnd Industrie Industries -- European Economic Community countries -- Case studies Corporations -- European Economic Community countries -- Case studies Strategic planning -- European Economic Community countries -- Case studies Marketing (DE-588)4037589-4 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Europäische Gemeinschaften Industrie Industries -- European Economic Community countries -- Case studies Corporations -- European Economic Community countries -- Case studies Strategic planning -- European Economic Community countries -- Case studies Marketing Unternehmen Europäische Gemeinschaften. Mitgliedsstaaten Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005488273&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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