Strategic marketing for nonprofit organizations:
Saved in:
| New Title: | Andreasen, Alan R. Strategic marketing for nonprofit organizations |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice-Hall
1991
|
| Edition: | 4. ed. |
| Series: | The Prentice Hall series in marketing
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Item Description: | Frühere Ausg. u.d.T.: Kotler, Philip: Marketing for nonprofit organizations |
| Physical Description: | XI, 644 S. Ill., graph. Darst. |
| ISBN: | 0138519323 |
Staff View
MARC
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Record in the Search Index
| _version_ | 1804122664128741376 |
|---|---|
| adam_text | Contents
Preface ix
SECTION I DEVELOPING A CUSTOMER ORIENTATION
1
The Growth and Development
of the Nonprofit Sector l
2
Developing a Marketing Mind set 35
SECTION II STRATEGIC PLANNING AND ORGANIZATION
3
The Strategic Marketing Planning
Process 66
4
Understanding Consumer Behavior 121
v
vi Contents
5
Developing a Core Marketing Strategy:
Segmenting the Market 163
6
Developing a Marketing Strategy:
Positioning the Organization 201
7
Acquiring and Using Marketing
Information 220
8
Estimating and Forecasting Markets 259
SECTION III DEVELOPING AND ORGANIZING RESOURCES
9
¦ Fund raising 278
10
Acquiring Volunteer and Corporate
Support 306
11
Organizing for Implementation 339
SECTION IV DESIGNING THE MARKETING MIX
12
Planning and Budgeting
the Marketing Mix 361
13
Managing Products and Services 379
14
Social Marketing 402
Contents vi
15
Developing and Launching
New Offerings 430
16
Managing Perceived Costs 459
17
Managing the Marketing Channel 480
18
Formulating Communications y
Strategies 505
19
Managing Advertising
and Sales Promotion 545
20
Managing Public Relations 568
21
Managing Personal Selling 593
SECTION V CONTROLLING MARKETING STRATEGIES
22
Marketing Evaluation and Control 615
Name Index 633
Organizations Index 637
Subject Index 639
|
| any_adam_object | 1 |
| author | Kotler, Philip 1931- Andreasen, Alan R. |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Andreasen, Alan R. |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk a r a ar ara |
| building | Verbundindex |
| bvnumber | BV008268665 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 K87NO 1991 |
| callnumber-raw | HF5415 K87no 1991 |
| callnumber-search | HF5415 K87no 1991 |
| callnumber-sort | HF 45415 K87 NO 41991 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QR 400 |
| ctrlnum | (OCoLC)300928846 (DE-599)BVBBV008268665 |
| discipline | Wirtschaftswissenschaften |
| edition | 4. ed. |
| format | Book |
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| indexdate | 2024-07-09T17:17:28Z |
| institution | BVB |
| isbn | 0138519323 |
| language | English |
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| physical | XI, 644 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | The Prentice Hall series in marketing |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Strategic marketing for nonprofit organizations Philip Kotler ; Alan R. Andreasen 4. ed. Englewood Cliffs, NJ Prentice-Hall 1991 XI, 644 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Prentice Hall series in marketing Frühere Ausg. u.d.T.: Kotler, Philip: Marketing for nonprofit organizations Associations sans but lucratif - Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Nonprofit-Bereich (DE-588)4115404-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Nonprofit-Bereich (DE-588)4115404-6 s DE-604 Soziomarketing (DE-588)4116549-4 s Nonprofit-Organisation (DE-588)4293729-2 s 2\p DE-604 Andreasen, Alan R. Verfasser aut Später u.d.T. Andreasen, Alan R. Strategic marketing for nonprofit organizations (DE-604)BV014651053 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005462185&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Andreasen, Alan R. Strategic marketing for nonprofit organizations Associations sans but lucratif - Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd Strategisches Management (DE-588)4124261-0 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Marketing (DE-588)4037589-4 gnd Soziomarketing (DE-588)4116549-4 gnd |
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| title | Strategic marketing for nonprofit organizations |
| title_auth | Strategic marketing for nonprofit organizations |
| title_exact_search | Strategic marketing for nonprofit organizations |
| title_full | Strategic marketing for nonprofit organizations Philip Kotler ; Alan R. Andreasen |
| title_fullStr | Strategic marketing for nonprofit organizations Philip Kotler ; Alan R. Andreasen |
| title_full_unstemmed | Strategic marketing for nonprofit organizations Philip Kotler ; Alan R. Andreasen |
| title_new | Andreasen, Alan R. Strategic marketing for nonprofit organizations |
| title_short | Strategic marketing for nonprofit organizations |
| title_sort | strategic marketing for nonprofit organizations |
| topic | Associations sans but lucratif - Marketing Nonprofit-Organisation (DE-588)4293729-2 gnd Strategisches Management (DE-588)4124261-0 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Marketing (DE-588)4037589-4 gnd Soziomarketing (DE-588)4116549-4 gnd |
| topic_facet | Associations sans but lucratif - Marketing Nonprofit-Organisation Strategisches Management Nonprofit-Bereich Marketing Soziomarketing Fallstudiensammlung |
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