Bowersox, D. J., & Cooper, M. B. (1992). Strategic marketing channel management (Internat. ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationBowersox, Donald J., and M. B. Cooper. Strategic Marketing Channel Management. Internat. ed. New York u.a: McGraw-Hill, 1992.
MLA (9th ed.) CitationBowersox, Donald J., and M. B. Cooper. Strategic Marketing Channel Management. Internat. ed. McGraw-Hill, 1992.
Warning: These citations may not always be 100% accurate.