Advertising: principles and practice
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1992
|
| Edition: | 2. ed. |
| Subjects: | |
| Physical Description: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 0130162051 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising |b principles and practice |c William Wells ; John Burnett ; Sandra Moriarty |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice Hall |c 1992 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
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Record in the Search Index
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| any_adam_object | |
| author | Wells, William 1926- Burnett, John 1944- Moriarty, Sandra E. 1943- |
| author_GND | (DE-588)131677985 (DE-588)170263231 (DE-588)124464866 |
| author_facet | Wells, William 1926- Burnett, John 1944- Moriarty, Sandra E. 1943- |
| author_role | aut aut aut |
| author_sort | Wells, William 1926- |
| author_variant | w w ww j b jb s e m se sem |
| building | Verbundindex |
| bvnumber | BV008262318 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)24669119 (DE-599)BVBBV008262318 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV008262318 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:17:20Z |
| institution | BVB |
| isbn | 0130162051 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005457042 |
| oclc_num | 24669119 |
| open_access_boolean | |
| owner | DE-703 DE-355 DE-BY-UBR DE-11 DE-188 |
| owner_facet | DE-703 DE-355 DE-BY-UBR DE-11 DE-188 |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 1992 |
| publishDateSearch | 1992 |
| publishDateSort | 1992 |
| publisher | Prentice Hall |
| record_format | marc |
| spelling | Wells, William 1926- Verfasser (DE-588)131677985 aut Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty 2. ed. Englewood Cliffs, NJ Prentice Hall 1992 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Publicité Publicité ram Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 Burnett, John 1944- Verfasser (DE-588)170263231 aut Moriarty, Sandra E. 1943- Verfasser (DE-588)124464866 aut |
| spellingShingle | Wells, William 1926- Burnett, John 1944- Moriarty, Sandra E. 1943- Advertising principles and practice Publicité Publicité ram Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising principles and practice |
| title_auth | Advertising principles and practice |
| title_exact_search | Advertising principles and practice |
| title_full | Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty |
| title_fullStr | Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty |
| title_full_unstemmed | Advertising principles and practice William Wells ; John Burnett ; Sandra Moriarty |
| title_short | Advertising |
| title_sort | advertising principles and practice |
| title_sub | principles and practice |
| topic | Publicité Publicité ram Reclame gtt Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Reclame Advertising Werbung |
| work_keys_str_mv | AT wellswilliam advertisingprinciplesandpractice AT burnettjohn advertisingprinciplesandpractice AT moriartysandrae advertisingprinciplesandpractice |