APA (7th ed.) Citation

Wells, W., Burnett, J., & Moriarty, S. E. (1992). Advertising: Principles and practice (2. ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Wells, William, John Burnett, and Sandra E. Moriarty. Advertising: Principles and Practice. 2. ed. Englewood Cliffs, NJ: Prentice Hall, 1992.

MLA (9th ed.) Citation

Wells, William, et al. Advertising: Principles and Practice. 2. ed. Prentice Hall, 1992.