Interkulturelles Marketing: mehr Erfolg im internationalen Geschäft
Saved in:
| New Title: | Usunier, Jean-Claude Marketing across cultures |
|---|---|
| Main Authors: | , |
| Format: | Book |
| Language: | German |
| Published: |
Wiesbaden
Gabler
1993
|
| Series: | Gabler : Wirtschaft
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XI, 292 S. graph. Darst. |
| ISBN: | 3409136738 |
Staff View
MARC
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| DE-BY-FWS_media_number | 083100498012 |
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| author | Usunier, Jean-Claude 1951- Walliser, Björn |
| author_GND | (DE-588)11353227X |
| author_facet | Usunier, Jean-Claude 1951- Walliser, Björn |
| author_role | aut aut |
| author_sort | Usunier, Jean-Claude 1951- |
| author_variant | j c u jcu b w bw |
| building | Verbundindex |
| bvnumber | BV008220126 |
| classification_rvk | QP 600 QP 680 |
| ctrlnum | (OCoLC)75374249 (DE-599)BVBBV008220126 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV008220126 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:43:44Z |
| institution | BVB |
| isbn | 3409136738 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005426688 |
| oclc_num | 75374249 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-859 DE-703 DE-19 DE-BY-UBM DE-N2 DE-945 DE-860 DE-12 DE-20 DE-1049 DE-739 DE-1046 DE-863 DE-BY-FWS DE-521 DE-523 DE-634 DE-83 DE-188 |
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| physical | XI, 292 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Gabler |
| record_format | marc |
| series2 | Gabler : Wirtschaft |
| spellingShingle | Usunier, Jean-Claude 1951- Walliser, Björn Interkulturelles Marketing mehr Erfolg im internationalen Geschäft Kulturkontakt (DE-588)4033569-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd Kultur (DE-588)4125698-0 gnd |
| subject_GND | (DE-588)4033569-0 (DE-588)4200053-1 (DE-588)4125431-4 (DE-588)4343519-1 (DE-588)4125698-0 |
| title | Interkulturelles Marketing mehr Erfolg im internationalen Geschäft |
| title_alt | International marketing |
| title_auth | Interkulturelles Marketing mehr Erfolg im internationalen Geschäft |
| title_exact_search | Interkulturelles Marketing mehr Erfolg im internationalen Geschäft |
| title_full | Interkulturelles Marketing mehr Erfolg im internationalen Geschäft Jean-Claude Usunier ; Björn Walliser |
| title_fullStr | Interkulturelles Marketing mehr Erfolg im internationalen Geschäft Jean-Claude Usunier ; Björn Walliser |
| title_full_unstemmed | Interkulturelles Marketing mehr Erfolg im internationalen Geschäft Jean-Claude Usunier ; Björn Walliser |
| title_new | Usunier, Jean-Claude Marketing across cultures |
| title_short | Interkulturelles Marketing |
| title_sort | interkulturelles marketing mehr erfolg im internationalen geschaft |
| title_sub | mehr Erfolg im internationalen Geschäft |
| topic | Kulturkontakt (DE-588)4033569-0 gnd Interkulturelle Kompetenz (DE-588)4200053-1 gnd Internationales Marketing (DE-588)4125431-4 gnd Interkulturelles Management (DE-588)4343519-1 gnd Kultur (DE-588)4125698-0 gnd |
| topic_facet | Kulturkontakt Interkulturelle Kompetenz Internationales Marketing Interkulturelles Management Kultur |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005426688&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT usunierjeanclaude internationalmarketing AT walliserbjorn internationalmarketing AT usunierjeanclaude interkulturellesmarketingmehrerfolgiminternationalengeschaft AT walliserbjorn interkulturellesmarketingmehrerfolgiminternationalengeschaft |
Indexes
THWS Würzburg Zentralbibliothek Lesesaal
| Call Number: |
1000 QP 680 U88 |
|---|---|
| Copy 1 | ausleihbar Available Place a Hold |