Marketing management: strategies and programs
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1988
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | XVI, 427 S. graph. Darst. |
| ISBN: | 0070489297 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV008210653 | ||
| 003 | DE-604 | ||
| 005 | 20090311 | ||
| 007 | t | ||
| 008 | 930910s1988 xxud||| |||| 00||| eng d | ||
| 020 | |a 0070489297 |9 0-07-048929-7 | ||
| 035 | |a (OCoLC)1067942891 | ||
| 035 | |a (DE-599)BVBBV008210653 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-N2 |a DE-521 |a DE-188 | ||
| 050 | 0 | |a HF5415.13.G84 1988 | |
| 082 | 0 | |a 658.8 |2 19 | |
| 082 | 0 | |a 658.8 19 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Guiltinan, Joseph P. |e Verfasser |0 (DE-588)130000558 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b strategies and programs |c Joseph P. Guiltinan ; Gordon W. Paul |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1988 | |
| 300 | |a XVI, 427 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill series in marketing | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 4 | |a Marketing -- Management | |
| 650 | 0 | 7 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Kundengruppenmanagement |0 (DE-588)4197319-7 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Paul, Gordon W. |d 1921- |e Verfasser |0 (DE-588)130000574 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1805082758276448256 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Guiltinan, Joseph P. Paul, Gordon W. 1921- |
| author_GND | (DE-588)130000558 (DE-588)130000574 |
| author_facet | Guiltinan, Joseph P. Paul, Gordon W. 1921- |
| author_role | aut aut |
| author_sort | Guiltinan, Joseph P. |
| author_variant | j p g jp jpg g w p gw gwp |
| building | Verbundindex |
| bvnumber | BV008210653 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.G84 1988 |
| callnumber-search | HF5415.13.G84 1988 |
| callnumber-sort | HF 45415.13 G84 41988 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)1067942891 (DE-599)BVBBV008210653 |
| dewey-full | 658.8 658.819 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8 19 |
| dewey-search | 658.8 658.8 19 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV008210653</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20090311</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930910s1988 xxud||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0070489297</subfield><subfield code="9">0-07-048929-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1067942891</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV008210653</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-N2</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.13.G84 1988</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">19</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8 19</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Guiltinan, Joseph P.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130000558</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing management</subfield><subfield code="b">strategies and programs</subfield><subfield code="c">Joseph P. Guiltinan ; Gordon W. Paul</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York u.a.</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1988</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 427 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill series in marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing -- Management</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundengruppenmanagement</subfield><subfield code="0">(DE-588)4197319-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Kundengruppenmanagement</subfield><subfield code="0">(DE-588)4197319-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Paul, Gordon W.</subfield><subfield code="d">1921-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)130000574</subfield><subfield code="4">aut</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| id | DE-604.BV008210653 |
| illustrated | Illustrated |
| indexdate | 2024-07-20T07:37:44Z |
| institution | BVB |
| isbn | 0070489297 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005419288 |
| oclc_num | 1067942891 |
| open_access_boolean | |
| owner | DE-N2 DE-521 DE-188 |
| owner_facet | DE-N2 DE-521 DE-188 |
| physical | XVI, 427 S. graph. Darst. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Guiltinan, Joseph P. Verfasser (DE-588)130000558 aut Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul 3. ed. New York u.a. McGraw-Hill 1988 XVI, 427 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Marketing - Gestion Marketing -- Management Kundengruppenmanagement (DE-588)4197319-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Kundengruppenmanagement (DE-588)4197319-7 s 1\p DE-604 Paul, Gordon W. 1921- Verfasser (DE-588)130000574 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Guiltinan, Joseph P. Paul, Gordon W. 1921- Marketing management strategies and programs Marketing - Gestion Marketing -- Management Kundengruppenmanagement (DE-588)4197319-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4197319-7 (DE-588)4168907-0 |
| title | Marketing management strategies and programs |
| title_auth | Marketing management strategies and programs |
| title_exact_search | Marketing management strategies and programs |
| title_full | Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_fullStr | Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_full_unstemmed | Marketing management strategies and programs Joseph P. Guiltinan ; Gordon W. Paul |
| title_short | Marketing management |
| title_sort | marketing management strategies and programs |
| title_sub | strategies and programs |
| topic | Marketing - Gestion Marketing -- Management Kundengruppenmanagement (DE-588)4197319-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion Marketing -- Management Kundengruppenmanagement Marketingmanagement |
| work_keys_str_mv | AT guiltinanjosephp marketingmanagementstrategiesandprograms AT paulgordonw marketingmanagementstrategiesandprograms |