APA (7th ed.) Citation

Urban, G. L., & Hauser, J. R. (1993). Design and marketing of new products (2. ed.). Prentice-Hall.

Chicago Style (17th ed.) Citation

Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. 2. ed. Upper Saddle River, NJ: Prentice-Hall, 1993.

MLA (9th ed.) Citation

Urban, Glen L., and John R. Hauser. Design and Marketing of New Products. 2. ed. Prentice-Hall, 1993.