Advertising exposure, memory, and choice:
Saved in:
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hillsdale, NJ [u.a.]
Erlbaum
1993
|
| Series: | Advertising and consumer psychology
|
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | VII, 349 S. Ill., graph. Darst. |
| ISBN: | 0805806857 |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising exposure, memory, and choice |c ed. by Andrew A. Mitchell |
| 264 | 1 | |a Hillsdale, NJ [u.a.] |b Erlbaum |c 1993 | |
| 300 | |a VII, 349 S. |b Ill., graph. Darst. | ||
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| 490 | 0 | |a Advertising and consumer psychology | |
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Record in the Search Index
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| adam_text | Contents
Preface vii
Introduction 1
Andrew A. Mitchell
PART I: ADVERTISING EXPOSURE AND CHOICE
1) Memory Retrieval Factors and Advertising Effectiveness 11
Kevin Lane Keller
2. The Relevance Accessibility Model of Advertising Effectiveness 49 ^
William Baker
3. A Framework for Understanding the Effects of Advertising
Exposure on Choice 89
Prakash Nedungadi, Andrew A. Mitchell, and Ida E. Berger
PART II: PSYCHOLOGICAL PROCESSES IN PERSUASION
4. The Attitude to Behavior Process: Implications for
Consumer Behavior 119
Paul M. Herr and Russell H. Fazio
5. Message Receptivity: A New Look at the Old Problem
of Open Versus Closed Mindedness 141
Mark P. Zanna
v
Vi CONTENTS
/ 6. ) Consumer Inference: Determinants, Consequences, and
Implications for Advertising 163
Frank R. Kardes
PART III: BEHAVIORAL MODELS OF ADVERTISING EFFECTS
7. ) Advertising Interactions: A Route to Understanding
; Brand Equity 195
Julie A. Edell
8. Attitude Toward the Advertisement Effects Over Time
and In Attitude Change Situations 209
Andrew A. Mitchell
9. The Influence of Positive Affect on Cognitive Organization:
Some Implications for Consumer Decision Making in Response
to Advertising 239
Alice M. Isen
PART IV: MEASURING ADVERTISING EFFECTIVENESS
10. Teaching Emotion With Drama Advertising 261
John Deighton and Stephen J. Hoch
11. A Structural Model of Advertising Effects 283 ,
Charles E. Gengler and Thomas J. Reynolds
/ 12. Observing Information Processing and Memory Development:
The Potential Value of EEG in the Study of Advertising 303
Michael L Rothschild
13. Concluding Remarks 319
Andrew A. Mitchell
Author Index 335
Subject Index 345
|
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| id | DE-604.BV008194714 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:16:06Z |
| institution | BVB |
| isbn | 0805806857 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005407042 |
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| physical | VII, 349 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Erlbaum |
| record_format | marc |
| series2 | Advertising and consumer psychology |
| spelling | Advertising exposure, memory, and choice ed. by Andrew A. Mitchell Hillsdale, NJ [u.a.] Erlbaum 1993 VII, 349 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising and consumer psychology Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1989 Toronto gnd-content Werbung (DE-588)4065541-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Mitchell, Andrew A. 1939- (DE-588)17024945X edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005407042&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Advertising exposure, memory, and choice Verbraucherverhalten (DE-588)4062644-1 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4065541-6 (DE-588)1071861417 |
| title | Advertising exposure, memory, and choice |
| title_auth | Advertising exposure, memory, and choice |
| title_exact_search | Advertising exposure, memory, and choice |
| title_full | Advertising exposure, memory, and choice ed. by Andrew A. Mitchell |
| title_fullStr | Advertising exposure, memory, and choice ed. by Andrew A. Mitchell |
| title_full_unstemmed | Advertising exposure, memory, and choice ed. by Andrew A. Mitchell |
| title_short | Advertising exposure, memory, and choice |
| title_sort | advertising exposure memory and choice |
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| topic_facet | Verbraucherverhalten Werbung Konferenzschrift 1989 Toronto |
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