The comprehension and miscomprehension of print communications: an investigation of mass media magazines
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Advertising Educational Foundation
1987
|
| Schlagworte: | |
| Beschreibung: | XVII, 273 S. graph. Darst. |
| ISBN: | 0805800875 080580143X |
Internformat
MARC
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| 100 | 1 | |a Jacoby, Jacob |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The comprehension and miscomprehension of print communications |b an investigation of mass media magazines |c Jacob Jacoby |
| 264 | 1 | |a New York |b Advertising Educational Foundation |c 1987 | |
| 300 | |a XVII, 273 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Médias | |
| 650 | 4 | |a Publicité dans les magazines | |
| 650 | 4 | |a Publicité mensongère | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Advertising, Magazine | |
| 650 | 4 | |a Deceptive advertising | |
| 650 | 4 | |a Mass media | |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hoyer, Wayne D. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005016536 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Jacoby, Jacob Hoyer, Wayne D. |
| author_facet | Jacoby, Jacob Hoyer, Wayne D. |
| author_role | aut aut |
| author_sort | Jacoby, Jacob |
| author_variant | j j jj w d h wd wdh |
| building | Verbundindex |
| bvnumber | BV007653810 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6107 |
| callnumber-raw | HF6107 |
| callnumber-search | HF6107 |
| callnumber-sort | HF 46107 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CV 3500 DW 4300 |
| ctrlnum | (OCoLC)15549514 (DE-599)BVBBV007653810 |
| dewey-full | 659.13/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13/2 |
| dewey-search | 659.13/2 |
| dewey-sort | 3659.13 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Pädagogik Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007653810 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:06:59Z |
| institution | BVB |
| isbn | 0805800875 080580143X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005016536 |
| oclc_num | 15549514 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-11 DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-11 DE-188 |
| physical | XVII, 273 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Advertising Educational Foundation |
| record_format | marc |
| spelling | Jacoby, Jacob Verfasser aut The comprehension and miscomprehension of print communications an investigation of mass media magazines Jacob Jacoby New York Advertising Educational Foundation 1987 XVII, 273 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Médias Publicité dans les magazines Publicité mensongère Massenmedien Advertising, Magazine Deceptive advertising Mass media Anzeige (DE-588)4002377-1 gnd rswk-swf Massenmedien (DE-588)4037877-9 gnd rswk-swf Anzeige (DE-588)4002377-1 s Massenmedien (DE-588)4037877-9 s DE-604 Hoyer, Wayne D. Verfasser aut |
| spellingShingle | Jacoby, Jacob Hoyer, Wayne D. The comprehension and miscomprehension of print communications an investigation of mass media magazines Médias Publicité dans les magazines Publicité mensongère Massenmedien Advertising, Magazine Deceptive advertising Mass media Anzeige (DE-588)4002377-1 gnd Massenmedien (DE-588)4037877-9 gnd |
| subject_GND | (DE-588)4002377-1 (DE-588)4037877-9 |
| title | The comprehension and miscomprehension of print communications an investigation of mass media magazines |
| title_auth | The comprehension and miscomprehension of print communications an investigation of mass media magazines |
| title_exact_search | The comprehension and miscomprehension of print communications an investigation of mass media magazines |
| title_full | The comprehension and miscomprehension of print communications an investigation of mass media magazines Jacob Jacoby |
| title_fullStr | The comprehension and miscomprehension of print communications an investigation of mass media magazines Jacob Jacoby |
| title_full_unstemmed | The comprehension and miscomprehension of print communications an investigation of mass media magazines Jacob Jacoby |
| title_short | The comprehension and miscomprehension of print communications |
| title_sort | the comprehension and miscomprehension of print communications an investigation of mass media magazines |
| title_sub | an investigation of mass media magazines |
| topic | Médias Publicité dans les magazines Publicité mensongère Massenmedien Advertising, Magazine Deceptive advertising Mass media Anzeige (DE-588)4002377-1 gnd Massenmedien (DE-588)4037877-9 gnd |
| topic_facet | Médias Publicité dans les magazines Publicité mensongère Massenmedien Advertising, Magazine Deceptive advertising Mass media Anzeige |
| work_keys_str_mv | AT jacobyjacob thecomprehensionandmiscomprehensionofprintcommunicationsaninvestigationofmassmediamagazines AT hoyerwayned thecomprehensionandmiscomprehensionofprintcommunicationsaninvestigationofmassmediamagazines |